Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
How Does the Penguin Update Translate Into Brand Forgery?
As the world’s preeminent search brand, Google is largely viewed by the Internet community as a pioneer. Not only did the company re-define the way...
See Your Impact, The Non-Profit Rand Fishkin Supports is Amazing
We contacted Rand Fishkin (@Randfish) CEO of SEOmoz, about the non-profit he supports and I personally found the organization very inspiring. Please read on and...
The Construction of a Search Engine Friendly Web Page
A while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized...
Weekly Webinars and Upcoming Events 6/6/2012
Short week this week for webinars, so if you see any upcoming be sure and send them my way. Learn something new this week and...
Shift in SEO Knowledge & Experience: Priorities in a Post-Penguin and Post-Panda World
The SEO False Mentality Probably most of us are aware that Google is the predominant search engine in the industry based on market share and...
Facebook Hopes to Monetize Mobile Users as Stock Plummets
In Facebook’s IPO paperwork filed February 1, the social network indicated that mobile advertising was a potential revenue stream and that lack of ad revenue...
How Unique Can an SEO Firm Really Be?
I was talking with an SEO prospect a few weeks ago and they asked me “What differentiates your SEO firm from everyone else?” In essence,...
3 Reasons to Update to the New Google Analytics Snippet
Though the Google Analytics asynchronous tracking code isn’t technically all that “new” (considering its initial release date of 3/22/2010), plenty of webmasters whose websites were...
Link-Building and SEO are NOT Dead: Interview with Arnie Kuenn
With so many people proclaiming the death of search engine optimization, I can almost hear that collective sigh of relief from you, dear SEJ readers,...
Google Analytics Adds Split Testing Feature, Google Website Optimizer To Be Discontinued
Google recently announced the launch of Content Experiments, a split-testing feature within Google Analytics. This tool is replacing Google Website Optimizer, which will be sunset...
Is Facebook in Danger of Extinction?
With the Facebook stock continuing its free-fall and shareholders filing a lawsuit against him, Facebook CEO Mark Zuckerberg and his company could really use a...
Why the Google Penguin Update is Good For SEO
If you’re not familiar with Google’s latest algorithm update codenamed Penguin, you might be perplexed by falling search rankings for your websites. Every now and...
Heart Walk: The Non-Profit Rae Hoffman-Dolan Supports
Rae Hoffman-Dolan (@Sugarrae) is a well-known SEO in our industry. Most people know her as Sugarrae or the CEO of Push Fire, but what most...
Google to Push Local Advertising for Small Businesses
With local businesses spending over $20 billion on marketing each year, Google is hopeful that the recently announced small-business services will help them capture some...
C-Suite Makes Cultural Shift to Social Business
The recent release of the findings of the IBM Global CEO Study have social media marketers abuzz. As reported in Sonia Paul’s article for Mashable,...
Major Changes Coming to Google Shopping This Fall
Remember those four tips I gave you today about Google Shopping? Well, forget them. Yes, forget all of them because Google has decided to wipe...
4 Optimization Tips That Will Improve Your Google Shopping Campaigns
UPDATE: May 31, 2012 7PM. See update regarding this post Major Changes Coming to Google Shopping This Fall. While Google Shopping has undergone a number...
A Message from the Next Generation of Digital Marketers – “We hear you loud and clear about Pandas, Penguins, and Privacy”
Three weeks ago I had the chance to present to a class of seventh graders at a local middle school here in New Jersey. The...
Weekly Webinars and Upcoming Events 5/30/2012
I know you’re probably thinking this as well. . . It’s June already! Really! Where does time go? While making some fun plans for summer,...
Using the AdWords “Auction Insights” Feature to Improve your Marketing Efforts
Throughout the week, the Google have been busy rolling their new AdWords feature, “Auction Insights” out into all existing accounts. For those who have not...
Another Black Hat Company Caught Selling Links
Where do I even begin with this one? I mean, I was on the fence about even writing this post for months. On the one...
SEJ Thanks the United States Coast Guard
During and after Hurricane Katrina Coast Guardsmen saved more than 33,500 lives. I have spoken to many people that didn’t know that the Coast Guard...
The IPO Has Passed-Facebook Needs to Mobilize Toward the Future
Forget about the Facebook IPO fumbling. Consider Facebook’s lethargic race toward the front of the mobile lines. The uneventful IPO may cause lost investor fervor;...
How to Use Discounts in Online Marketing
From online vouchers used as link bait for SEO or emailed discount codes used to reward loyal customers, businesses can use discounts to drive their...
Yahoo Axis Web Browser Thats Not A Browser Maybe
< sigh >… Once again, Yahoo has yet another plan to innovate, and thus stay relevant in an ever more challenging search arena. And just...
7 SEO Apocalypses That Never Happened
“My site has been at the top of Google SERPS for very competitive phrases. It’s a high quality site offering hundreds of pages of original...
Weekly Webinars and Upcoming Events 5/23/12
I’ve heard that doctors must constantly go to school to keep updated on the latest medicines and surgical techniques available. Now, I’ve never been to...
Three Crucial Aspects of Web Localization for Businesses
A solid understanding of localization is now critically important for any company looking to drive into international markets. No matter what product or service is...
Social Media Trends Around the World
Global domination. This is what appears to have been Facebook’s goal in 2012, according to the World Map of Social Networks, which is based on...
How Do You Motivate a Search Engine? Motivate a Customer!
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the...