Latest SEO Articles
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5 Elements to an Effective Email Link Pitch
Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to...
LinkPatrol Update: Top-Requested Feature Added, First Reviews are In
Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then,...
Digital #Marketing 101: This is Why Your Website is Not Converting
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns....
Optimizing Your Landing Page: An Interview with Oli Gardner of Unbounce
As part of our SEJ interview series, I recently caught up with Oli Gardner from Unbounce to discuss landing page design and optimization. As an expert on...
Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future
Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have...
Category vs. Filter: Which is Best for SEO?
When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the...
How to Improve Your Local SEO: An Interview With Greg Gifford
As part of our SEJ interview series, I recently caught up with Greg Gifford of AutoRevo to discuss local SEO. In the video below, Greg...
A Startup Owner’s Black Book of Web Conversion
Starting a business and selling your product is a daunting prospect in itself. But the intermediate steps of attracting customers and convincing them of your...
Local Spanish Keywords: One Size Does Not Fit All
Everybody needs local SEO. And if your business is local and has the potential to attract Latino customers, then you REALLY need local SEO. Using...
Faster WordPress: Need For Speed
Nothing is more frustrating to an internet user than a slow website. You wait 3 seconds…4 seconds…10 seconds…and your site is still loading. Research has...
A Comprehensive Guide to E-Commerce Conversion Strategy
Is e-commerce big? Consider this: eMarketer.com reveals that worldwide B2C E-commerce sales will increase by 20.1% this year to reach a whopping $1,500 trillion. Mobile and...
Protecting Yourself Against Negative SEO: An Interview with Bob Rains
As part of our SEJ interview series I recently caught up with Bob Rains from CBS Interactive to discuss negative SEO and black hat SEO. In...
11 Cool Things You Can Do With WordPress (But You Probably Aren’t)
Over the past decade, WordPress has proven itself to be a powerful blogging platform and content managing system. In fact, that’s why the NFL, CNN,...
WordPress 3.9.2 Security Release Out, Immediate Update Recommended
WordPress 3.9.2 has just been rolled out as a security release for all previous versions. WordPress strongly recommends that you update your sites immediately. This...
Site Speed vs Responsive Design: Which is More Important?
Some of you may recall the early days of the Internet. It was an amazing experience to have all of this information at your fingertips...
The Evolution of Semantic Search and Why Content is Still King
Is it just me, or does it seem like yesterday we barely knew what the word ‘Google’ meant? The evolution of search technology has progressed...
![eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW]](https://cdn.searchenginejournal.com/wp-content/uploads/2014/07/jordan-koene-searchmetrics.webp)
eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW]
Searchmetrics, an enterprise SEO platform company based in the US and Germany, announced today that Jordan Koene has left his position as eBay’s head of SEO and Content...
Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing
A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive...
The Return of “Barnacle SEO” and Why It’s Perfect for Small Businesses
Small business owners face a number of challenges when competing for attention on the web. As advantageous as the internet is by making it easier...
International SEO is a Huge Opportunity For Marketers: Interview With Eli Schwartz
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with...
Ten Years Of Local Search Data Accessible With Yelp Trends Tool
Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million...
Foursquare Goes All In With Personalized Local Search
Today, Foursquare unveiled a new look, new logo, and most importantly they announced a new feature that will be a core focus of their business...
10 Visually-Appealing Business WordPress Themes
For over a decade WordPress has proven to be one of the most popular and reliable platforms for blogging. But did you know WordPress can...
How to Do Link Building at Offline Events
As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget...
Finding Your Brand’s Unique Selling Point: An Interview with Jason Acidre aka Kaiser the Sage
Last June 21, Search Engine Journal’s Philippine team was privileged to attend SEO Summit 2014. In relation to this, we had the opportunity to interview...
13 Beautiful and Responsive WordPress Themes
Appearance is just one factor in developing a blog that entices readers to return over and over again – after all, the display often up sells your...
Study Shows Organic Search Responsible for 64% of Web Traffic
Groupon recently published a study showing that 60% of what Google Analytics defines as “direct traffic” is actually organic traffic. The study was conducted by...
How to Be a Better SEO: An Interview With Benj Arriola
Last June 21, Search Engine Journal’s Philippine team was privileged to attend SEO Summit 2014. In relation to this, we had the opportunity to interview...
WordPress 4.0 Beta Is Now Available: Here’s What’s New
WordPress recently announced that the first beta version of WordPress 4.0 is now available. WordPress prefaces its announcement with a word of caution that the...
SEO 101: Can Links on My Website Hurt My Rankings?
Over the years, there has been much debate on how links, both inbound and outbound, can affect your website’s search result rankings. How much does...