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New #MarketingNerds Podcast: Using Analytics to Drive Better Results From Online Marketing

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New #MarketingNerds Podcast: Using Analytics to Drive Better Results From Online Marketing

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

SmartInsights CEO Dave Chaffey joins SEJ Executive Editor Kelsey Jones for today’s podcast, to talk about Google Analytics and how it can improve your search marketing strategies. Dave also shared his insights about Google’s mobile algorithm update, as well as how website owners should react.

In this episode of Marketing Nerds, they cover:#MarketingNerds: Using Analytics to Drive Better Results | SEJ

  • How to start with Google Analytics, and the top three metrics you should look into first.
  • How to determine the quality of traffic coming in to your website.
  • How to convince to your clients a mobile optimized website is important.
  • Specific analytics data SEOs can use in  keyword research

Most of the resources mentioned on today’s episode:

To listen to Marketing Nerds with Dave Chaffey of SmartInsights and Kelsey Jones:

Think you have what it takes to be a Marketing Nerd? If so, message Kelsey on Twitter, or email her at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

 

Featured Image: Created by SEJ
In post photo: Max Griboedov via Shutterstock

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Aki Libo-on

Aki is a content strategist, marketing consultant, and former assistant editor of SEJ. When not at work, she is busy ... [Read full bio]

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