#SEJThinkTank Recap: Building Business Cases for #SEO with Keith Goode

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Danielle Antosz
Danielle Antosz
#SEJThinkTank Recap:  Building Business Cases for #SEO with Keith Goode

Visit our #SEJThinkTank archive to listen to other SEJ Marketing ThinkTank webinars.

On Wednesday, May 20th, the SEJ Think Tank was joined by Keith Goode, CEO of seoClarity. His presentation, titled Building Business Cases for SEO, was moderated by Loren Baker, the founder of SEJ, and included a lot of in-depth information for both in-house SEOs and those working for agencies.


Keith’s presentation answered a lot of questions SEOs have, including:

  • How do I get executive buy-in for SEO initiatives?
  • How do I prove ROI so our finance department will give me the budget I need?
  • We don’t have the money to do everything, how do I prioritize our SEO tasks?
  • Do I need to be worrying about mobile right now? (Maybe not!)
  • How do I get my team interested in training? (Hint: free food helps)
  • What is the best way to make sure my team knows what I am doing, and what the benefits are for our brand?

Tools Keith Mentioned

During the Question and Answer session, Keith mentioned a few resources and tools.

For learning about SEO: 

SEO Tools:

You can watch a full video of Keith’s presentation here:

Or, you can view his slides here:

Join Us for Our Next Webinar!

Join Yext’s Duane Forrester on the first ever Best of SEJ Summit webinar happening on Wednesday, March 28 at 2:00 PM Eastern. Forrester will share valuable insights on one of the hottest topics at the moment: the future of voice search.

Duane Forrester on the Future of Voice Search

Danielle Antosz

Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ... [Read full bio]