Visit our #SEJThinkTank archive to listen to other SEJ Marketing ThinkTank webinars.
On Wednesday, March 18th, the #SEJThinkTank gathered for a presentation by Slobodan Manic, CTO of Search Engine Journal. The webinar was moderated by Brent Csutoras, Chief Social Media Strategist, and included a 15 minute moderated Q&A session.
Google Analytics Tips for Web Publishers
Slobodan covered how web publishers (which is just about everyone!) can use Google Analytics to track what visitors do once they land on their page. Do they bounce off? Do they click through to the next page? Do they sign up for a newsletter? Slobodan shows how using Google Analytics can help you uncover weaknesses on your site so you can improve and convert more visitors. Watch the full video below: Or, view his slides on SlideShare:
Links/Tools Slobodan Mentioned
- Yoast: This is a WordPress plugin that makes it super easy to track stats on your WordPress site.
- How to create Analytics dimensions
- How to create GA goals
- How to build a custom segments
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Join our next webinar on Wednesday, February 20 at 2 PM Eastern as Michelle Robbins maps out a framework for creating a long-term content strategy that focuses on acquisition instead of eyeballs.
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