Visit our #SEJThinkTank archive to listen to other SEJ Marketing ThinkTank webinars.
On Wednesday, March 18th, the #SEJThinkTank gathered for a presentation by Slobodan Manic, CTO of Search Engine Journal. The webinar was moderated by Brent Csutoras, Chief Social Media Strategist, and included a 15 minute moderated Q&A session.
Google Analytics Tips for Web Publishers
Slobodan covered how web publishers (which is just about everyone!) can use Google Analytics to track what visitors do once they land on their page. Do they bounce off? Do they click through to the next page? Do they sign up for a newsletter? Slobodan shows how using Google Analytics can help you uncover weaknesses on your site so you can improve and convert more visitors. Watch the full video below: Or, view his slides on SlideShare:
Links/Tools Slobodan Mentioned
- Yoast: This is a WordPress plugin that makes it super easy to track stats on your WordPress site.
- How to create Analytics dimensions
- How to create GA goals
- How to build a custom segments
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Hacks To Earn 1000+ High Authority Links From US Media With Digital PR
Join us as we explore case study examples of data campaigns that have driven hundreds of links from the press. We’ll also be examining how these campaigns were executed to earn authoritative links and mentions, which are critical for SEO.