Latest SEO Articles
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Battle Link Penalties in ‘Chuckie Links,’ The SEO Video Game Sequel to Donkey Cutts
We had a blast playing Donkey Cutts, a Donkey Kong-inspired game about earning social media cred and avoiding panda and penguin updates that I wrote...
![The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic]](https://www.searchenginejournal.com/wp-content/uploads/2014/10/State-of-SEO-Agencies-2014-760x356.webp)
The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic]
During the period of August and September 2014, my company linkbird conducted an in-depth study on the international SEO services industry. In this post I’m...
3 Techniques to Boost Customer Loyalty Through Facebook
What could be better than having more customers? How about having loyal customers who constantly buy from you! As business owners, most of us understand customer...
How To Rank Well In Local Search: 3 Leading Experts Weigh In
At Pubcon 2014 in Las Vegas the SEJ team was able to catch up with three experts on the subject of local search. Below you...
Danny Goodwin on Tired Marketing Trends, Leaving Search Engine Watch
Danny Goodwin has had an illustrious career in marketing, editing, and search. After leaving his role as editor of Search Engine Watch in August 2014,...
New #MarketingNerds Podcast: Ranking Metrics With Searchmetrics’ CTO & Founder Marcus Tober
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to...
Rethinking E-Commerce Taboos: Don’t Go With the UX Flow
Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he...
How Link Building Has Changed In 2014: Interview With Prashant Puri
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with...
Creating Long-Term SEO Success: An Interview With Rhea Drysdale
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable
Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market...
Social Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses?
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In...
Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports
Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring...
#MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Frederick Vallaeys is an AdWords expert that helped create AdWords at Google. He worked...
How to Track The Impact of Your Website Redesign
When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an...
How Will Apple Watch Handle Local Search?
After years of speculation, Apple finally unveiled its smartwatch on September 9, 2014. The simply named Apple Watch, and not the widely assumed iWatch, will arrive...
8 Hacks for Pigeon-Proof Reputation Management
By now, you’ve probably heard about the tiny little Google algorithm that hit the online world at the end of July. The folks at Google...
6 Lessons About Non-Linear Content That SEOs Need to Know
In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on...
How to Increase Your Chances of .EDU Backlinks With Social Media Ads
Many SEOs may consider .edu backlinks to be very valuable, while others think they are worthless. From my perspective, .edu links are difficult to get and offer a...
Updated! 2014 #Pubcon Vegas Survival eBook – v1.5
In order to ensure you have absolutely everything you need to survive this year’s Pubcon, we decided to make our Survival eBook even better. More up-to-date details,...
Triple Threat Optimization Techniques From Four Pros
Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions...
2014 US Search Awards at #Pubcon: Why I can’t wait.
The second annual US Search Awards, being held in association with Pubcon again this year, takes place on Wednesday, October 8th at the Treasure Island Resort in Las Vegas....
7 Fascinating Facts About #Pubcon
Pubcon Vegas 2014 is set to be one of the largest gatherings of digital marketing, social media, search, and optimization industry leaders ever. In addition to...
Mastering Website Personalization in 4 Easy Steps
We used to be buried in ads. Now we’re buried in content. The problem is, when consumers are overwhelmed with information they don’t need and didn’t...
Pepperjam Founder Launches Local SEO Software LSEO.com
Earlier today, Internet marketing veteran and former Pepperjam CEO Kris Jones announced the official launch of his latest start-up called LSEO.com. LSEO.com is a do-it-yourself...
How to Win at Local SEO With Reviews, Citations, and Local Events
With the recent Google Pigeon update, local businesses are scrambling like mad in reaction to the changes. If you’re not showing up at all in...
Performance-Based #SEO: Is it Really Risk Free?
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least....
Surviving #Pubcon Vegas 2014: An eBook from Search Engine Journal
On October 6-9, thousands of marketers will converge on Las Vegas for four days of learning, networking, and socializing. With so many amazing keynotes (five in total!), as...
Facebook Makes It Easier To Delete Unwanted Apps
Facebook has recently updated its app settings page to make it easier for users to get rid of apps they longer want or have any...
10 Best Practices for Mobile Optimized Websites
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a...
Managing Enterprise SEO: An Interview with Dan Mooney
Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots...