Latest SEO Articles
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Google’s Query Fan-Out Patent: Thematic Search
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries
How To Automate SEO Keyword Clustering By Search Intent With Python
Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering.
Is SEO Still Relevant In The AI Era? New Research Says Yes
New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results.
Google’s CEO Says AI Overviews Website Referrals Are Increasing
Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do”
Deep Dive: International SEO In The Times Of AI
What actually moves the needle in international SEO? A closer look at common pitfalls, smart workflows, and overlooked opportunities.
Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
The Google co-founder explains that search is shifting from link retrieval to AI-powered synthesis of information.
Search That Sells: Connecting The Dots Between Rankings And Results
Learn how to connect SEO rankings to real business results by aligning metrics with revenue goals, optimizing conversions, and turning search visitors into customers.
Google I/O 2025: The Background Google Didn’t Tell You
Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye.
Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss
Google claims AI search delivers “more qualified clicks” despite traffic losses. Are these changes helping publishers, or boosting its ads business?
How To Measure Topical Authority [In 2025]
As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility.
Stop Focusing On Google, It’s Time to Focus On Being Visible
Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts?
30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search
Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO.
Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My Page Content?
Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why.
Use IndexNow For AI Search And Shopping SEO
IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search.
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.
Googler’s Deposition Offers View Of Google’s Ranking Systems
Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal.
HTTP Status Codes Google Cares About (And Those It Ignores)
Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance.
How Referral Traffic Undermines Long-Term Brand Growth
Why relying on referral traffic may create an SEO weakness that can undermine long-term growth.
Google Clarifies: AI Overview Links Share Single Position In Search Console
Google clarifies that links in AI Overviews all share a single position in Search Console reports.
The Rise Of Privacy-First Search Engines
Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines.
Create Your Own ChatGPT Agent For On-Page SEO Audits
Create your own ChatGPT agent to streamline your SEO audits and analyze website elements like page structure. Here’s how.
![Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2025/04/featured-596-760x400.webp)
Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar]
Get this on-demand webinar where we’ll explore real consumer behavior and how it shapes your local SEO strategy.
How To Increase Google Discover Visibility Naturally Using These Ranking Signals
Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact your content visibility.
Ask An SEO: How Do I Rebuild My Website After A Dispute With The Hosting Company?
Lost your website after a hosting dispute? Here’s how to bounce back with recovered content, smart redirects, and a stronger foundation.
Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO
Join us for this webinar as we introduce the TotalSERP strategy, a unified approach designed to help you reclaim visibility across the entire search landscape.
Google Updates Image SEO Best Practices: Use Consistent URLs
Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget.
Google Reminds That Hreflang Tags Are Hints, Not Directives
Google’s John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact international SEO and what adjustments your strategy needs.
The Triple-P Framework: AI & Search Brand Presence, Perception & Performance
This article explores how AI-driven search is reframing brand visibility and offers a framework to help marketers respond effectively.
Is The SEO Job Market Undergoing A Major Shift?
Experienced SEOs report trouble getting hired. Is AI screening to blame?
Do More With Less: How To Build An AI Search Strategy With Limited Resources
Join us for a practical webinar designed to help small teams create a strong, AI-powered SEO strategy that actually works.