Latest SEO Articles
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Closing The Digital Performance Gap: Why The C-Suite Must Take Web Effectiveness Seriously
Slow growth, wasted budgets, missed AI opportunities: symptoms of the digital performance gap. Here’s how leaders can fix it.
Perplexity’s Discover Pages Offer A Surprising SEO Insight
Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences.
Google Wants To Show More Links In AI Mode
Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide.
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete.
ChatGPT Vs. Google At Every Stage Of The User Journey
Fresh data shows ChatGPT adoption accelerating while Google stalls, with major implications for user behavior and downstream SEO metrics.
Non-Profit Organization Announces Free Domain Names
A Cloudflare-backed non-profit is offering free domain names to help support a free and open Internet
Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP)
On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes.
Semantic Overlap Vs. Density: Finding The Balance That Wins Retrieval
Machines reward overlap. Humans reward density. This article explains why balancing both is critical for content optimization in retrieval-augmented AI systems.
Ask An SEO: Should Small Brands Go All In On TikTok For Audience Growth?
Should small brands prioritize TikTok or Google? This week’s Ask An SEO reframes the question and focuses on what actually moves the needle.
The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform
Not all high-intent B2B traffic is sales-ready. Here’s how to better align visibility, content, and conversion without forcing visitors into a one-size-fits-all funnel.
Google: Why CrUX & Search Console Don’t Match On Core Web Vitals
Google’s Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how page-view vs. URL-level methods lead to mismatches.
Standby As Google Cannibalizes Itself (While Also Devouring All Of Us)
Google’s AI Overviews show how self-cannibalization works. Kevin Indig revisits product cannibalization with lessons from Apple, Netflix, Amazon, and what it means for marketers.
![Are Google’s AI Travel Results Uncovering More Hidden Gems? [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2025/08/ai-travel-results-919-760x400.webp)
Are Google’s AI Travel Results Uncovering More Hidden Gems? [Data Study]
Smaller travel brands appear more often in Google’s AI results, yet major players still dominate. Here’s where challenger sites can focus for impact.
Google Makes Merchant API Generally Available: What’s New
Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio.
Tired Of SEO Spam, Software Engineer Creates A New Search Engine
A software engineer fed up by SEO spam in mainstream search engines creates a brand new one from scratch.
Google Answers Question About Core Web Vitals “Poisoning”
Google’s John Mueller offered his opinion about a reported Core Web Vitals poisoning attack
Local SEO Best Practices Aren’t Universal: Yext Study
A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry.
Googlebot Crawl Slump? Mueller Points To Server Errors
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause.
AI-Powered Search: Adapting Your SEO Strategy
Ranking today takes more than keywords. Here’s how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem.
Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think
In an interview with Shelley Walsh, Duane Forrester shares how Agentic AI redefines SEO careers and which skills are worth developing now.
Google Explains Why They Need To Control Ranking Signals
Gary Illyes confirmed that external signals like social shares are not used as a ranking signal because they are out of Google’s control.
AI Search Changes Everything – Is Your Organization Built To Compete?
Ranking without representation means you’re invisible. Bill Hunt outlines how to restructure for AI Overviews, entity alignment, and competitive visibility.
How We Earned 1,000+ Links — and Boosted SEO Visibility Across Google & AI Overviews
Earn 1,000+ backlinks and boost SEO visibility with AI-ready strategies. Save your spot for this actionable link building webinar on August 27.
Google Rolls Out ‘Preferred Sources’ For Top Stories In Search
Google is rolling out Preferred Sources for Top Stories in Search, letting you choose outlets to see more often.
Is AI Cutting Into Your SEO Conversions?
From AI Overviews to attribution loss, here are five reasons SEO conversions may be falling and how to check what’s hitting you hardest.
Ask An SEO: The Metrics That Matter For Content Strategies
Content KPIs vary by business model. Adam Riemer breaks down which metrics really matter for driving revenue, leads, and brand growth.
Google Confirms That AI-Generated Content Should Be Human Reviewed
Google’s Gary Illyes said that AI-generated content should have human editorial oversight.
Google Says AI-Generated Images Will Not Cause Ranking Penalty
Google’s Gary Illyes confirmed that AI-generated image content does not have a negative impact on SEO.
Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy
Search is evolving into semantic territory. Web Guide’s “query fan-out” changes how content is found, and how it must be created.
Why Semantic HTML Matters For SEO And AI
Structured data helps, but semantic HTML does the heavy lifting. Here’s a practical guide for making your markup meaningful again.