Latest SEO Articles
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How to Win Buy-in for Technical SEO Initiatives with User Stories
Struggling to get SEO recommendations implemented by developers? User stories can be a powerful tool. Here’s how to write them.
How to Identify Site Quality for Link Building
Lower the risks in your link building outreach. Learn the key elements to evaluate to determine a potential linking partner’s site quality.
What to Do When the .COM You Want Is Taken
Have you just come up with a great business name but discovered that the .com is already taken? Don’t despair! There are many great alternatives.
Google’s John Mueller Answers If MUM Makes SEO Obsolete
How does SEO handle an algorithm that ranks content from multiple languages for questions composed of images and text?
Google On How it Ranks News Sources
Google values transparency when it comes to elevating news sources. The company shares more information about what that means in practice.
Google: Deleting a Sitemap Won’t Stop Us Crawling Your Site
Google’s John Mueller advises site owners that deleting a sitemap won’t prevent URLs from being crawled in the future.
What’s the Best Way to Get Client Buy-In for SEO?
Even though SEO professionals are hired for their expertise, your advice may be ignored. Learn how to win client buy-in in this Ask An SEO.
Using Google Translate to Autogenerate Content?
Google’s John Mueller comments on the idea of using Google Translate to create content in different languages
Outranking Your Digital Rivals Through Effective Competitive Research
SEO automation can help streamline the competitive research process so you can spend time on tasks that will move the needle. Here’s how.
Mueller Touches on Google Sandbox and Honeymoon Ranking Effects
Question about why new pages rank well then taper off results in answer that discusses Google Sandbox and Honeymoon hypotheses
Google Explains How to Target a Specific Country
John Mueller shares two ways to geotarget a specific country for ranking purposes
How Often Should You Perform Technical Website Crawls for SEO?
There is no one-size-fits-all schedule for technical website crawls. Learn about the factors that affect the frequency of crawls for SEO.
How to Use Google Maps: Features For Businesses
Find tips and tricks to help you get the most out of using Google Maps features for business and in your digital marketing campaigns.
Google: No Need to Worry About Using JavaScript
Google says there’s no need to worry about JavaScript when it comes to search, as there’s nothing fundamentally different about it compared to static content.
How an SEO Product Manager Can Be Your Chief Problem Solver
Does your organization need an SEO Product Manager? Learn more about the benefits of applying a product development mindset to search.
Google Warns of Manual Actions for UGC Spam
A warning of penalties for User Generated Content (UGC) spam was published by Google. Publishers encouraged to follow these tips
Core Web Vitals Means Deciding What Add-ons are Necessary
Google’s Martin Splitt encourages analysis of whether a plugin or addon should be replaced if it can’t be optimized for Core Web Vitals
The Complete Guide to Amazon Alexa SEO
Amazon Alexa’s popularity makes understanding and optimizing for Alexa more important than ever. Here’s everything you need to know.
Google Cites Scholarship Links in a Manual Action Penalty
A law firm with a link penalty received an example from Google of bad links that included scholarship links
Google: Why Fixing Core Web Vitals Already Boosts Rankings
Google’s Martin Splitt explains why some who improved Core Web Vitals are experiencing ranking boosts ahead of Page Experience Update
Google Analytics & AdSense Don’t Get a Core Web Vitals Pass
Google products don’t get a break on CWV and there’s no ranking advantage to using them over others
Aspiring & New SEO Professionals: 3 Tips for Success
A reader asked: What advice can you give aspiring SEO professionals? Check out these tips for success in your SEO career.
How Glocal Content Marketing Helps International Brands Stay Local
Localization technology is the modern secret to building a global brand’s local staying power. Learn about what it means to be “glocal” here.
Mediocre Core Web Vitals Enough if Competitors are Worse?
Google’s Martin Splitt on the tie breaker ranking effect and if mediocre core web vitals scores are enough if competitors are worse
6 Useful SEO Insights You Can Learn from Google Analytics
Learn a few simple yet useful insights you can take from Google Analytics to help identify opportunities with your organic SEO strategy.
Core Web Vitals: Will Google Give Breaks for Slow Plugins and Apps?
Martin Splitt offered three pieces of advice to publishers struggling to achieve better core web vitals scores
Organic Traffic: Common Pitfalls & How to Avoid Them
Not all the organic visits you get from Google represent SEO traffic. Here’s how to rethink organic traffic and why you should target non-brand keywords.
Internal Link Structure Best Practices to Boost Your SEO
Internal link structure boosts for SEO include indexing, link flow, and more. Learn 5 best practices to implement for great user experience.
Google KELM Reduces Bias and Improves Factual Accuracy
Google AI announced KELM, a way to reduce bias and toxic content and increase factual accuracy
Google’s Last Minute Advice On The Page Experience Update
Google’s Martin Splitt offers last minute guidance to SEOs who are working hard to get ready for the Page Experience update.