PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Customer Lifecycle Goals: The Good, The Bad, The Ugly
Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects.
CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies
CallRail’s ChatGPT ads integration lets SMBs and agencies attribute calls, texts, and forms to campaigns, send conversion data to OpenAI, and compare performance across channels.
ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.
Local Services Ads To Performance Max: What To Audit Before Migration
CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality.
How Do I Keep Control As Platforms Automate My Account? – Ask A PPC
Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.
Google Launches Meridian GeoX Globally
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.
Google Expands Data Manager And Adds Uplift Measurement
Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.
Google Ads Introduces Local Customer Optimization
Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases.
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance.
What Happens To PPC When You Stop Managing Google Ads Through Google Ads
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid.
FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme
FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion.
Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better
As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes.
Why Running YouTube Ads Like Search Will Burn Your Budget
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.
Google Ads Launches New Search and AI Max Experimentation Tools
Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes.
Microsoft Ads Is Removing Max CPC From New Campaigns
Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets.
The Conversion Setup Errors That Break Smart Bidding
Smart Bidding problems often trace back to broken conversion tracking, not bidding strategy. Seven silent setup errors that corrupt the data feeding your campaigns.
Microsoft Advertising Rolls Out AI Max Globally
Microsoft Advertising is rolling out AI Max globally, bringing expanded Search matching, text customization, URL expansion and new advertiser controls to Search campaigns.
Google Ads Is Retiring Language Targeting In Search Campaigns
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know.
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
PPC managers inheriting an account: verify the conversion value before touching the bid strategy. Five checks that separate real revenue from phantom value.
Google Is Ending Target Overperformance – What to Fix Before August 17
Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline.
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences.
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC
AI research habits are reshaping PPC accounts. Here is when to consolidate, when to segment, and how conversion values keep budget flowing to valuable buyers.
Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates
Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities.
Paid Search Absorbed Organic’s Collapse – Then Q2 Slowed Down
Google paid search growth slowed in Q2 2026. See what tougher comparisons and shifting ad spend mean for PPC budgets and H2 planning.
Google Ads Bidding Strategies: Where To Spend Your Time In 2026
Lead-gen and ecommerce managers: two Google Ads bidding changes landed this summer. Here’s what shifts, what doesn’t, and which campaigns to audit first.
Amazon Left US Google Shopping A Year Ago & Never Came Back
Amazon pulled out of U.S. Google Shopping in July 2025 and still hasn’t returned. Here’s what a year of auction data reveals for retailers.
Google Ads Adds Target-Based Bidding For Ecommerce Campaigns
Google’s August 17 update pushes budget-limited Target CPA and Target ROAS campaigns toward their stated targets, risking higher costs unless advertisers audit and adjust first.
Google AI Mode Ads Rarely Match The Sources It Cites
In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources.
Google Is Bringing Local Services Ads Into Google Ads
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026.
How To Report The PPC Metrics Your CFO Actually Cares About
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives.