Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Bing Ads Introduces Upgraded URLs, Now Available to All Advertisers
Bing Ads announced it is rolling out Upgraded URLs to all advertisers; an easier and more efficient way of tracking URLs compared to current destination...
Google AdWords Returning Null Quality Scores Starting September 12
In an effort to provide more transparent Quality Score reporting, Google AdWords will begin to report on null Quality Scores beginning September 12
Google’s Keyword Planner Tool Providing Limited Data to Low Spending Advertisers
Google has made an update to its AdWords Keyword Planner tool which will benefit big spending advertisers, and give low spenders limited access to keyword...
#SEJThinkTank Recap: The Search Marketer’s Guide to Turning Online Browsers into Buyers
This recap of Patrick Hutchison’s webinar is filled with strategies to turn browsers into buyers. If you sell products online, this is one webinar you...
Google AdWords to Eliminate ‘Converted Clicks’ on September 21st
A Google AdWords metric that has been around for the past 15 years is being retired on September 21st.
Good AdWords Updates: Expanded Text Ads, Responsive Ads, & Device Bidding
Google officially unleashed three anticipated AdWords updates today that are designed to help advertisers capitalize on the the shift toward a mobile-first world.
5 Ad Campaigns That Celebrate Diversity – And What We Can Learn From Them
Inclusivity and diversity have become one of the major trends in advertising. Learn from these campaigns that celebrate diversity.
Google’s John Brown on AdSense Install & Content
Google’s John Brown answers our questions on AdSense implementation and ad content.
How to Grow Your Business With SEM in 2016
2016 has brought many changes to SEM from Bing Ad Network taking off to local Adwords changes. But, what does this mean for PPC? Find...
Price Extensions Are Coming to Google’s Mobile Text Ads
Google advertisers will soon be able to showcase the prices of their products and services in mobile text ads via a new feature called price...
PPC Analytics: 3 Key Performance Indicators for Your Internet Marketing
Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed.
#SEJThinkTank Recap: 5 Super Simple Ways to Dominate PPC Keyword Research
Up your PPC game with this full recap of our webinar with Erin Sagin of Wordstream. She discusses how to find new keywords to improve...
How to Get Credit for Your AdWords Conversions
Want to get credit for your AdWords conversions? Adam Lundquist shares different AdWords attribution models that can help you do just that.
11 Landing Page Optimization Case Studies to Read Now
Are you really happy with the conversions you’re getting from your pay-per-click campaigns, or can you squeeze out a little more lift? Here are 11...
How Fashion Retailers Can Use Digital Marketing
After reading the dismal earnings report from Macy’s and Nordstrom, I decided to conduct a research on fashion retail in brick and mortars. Here’s what...
Google Bans Payday Loan Advertising
According to Google, ads and websites that promote dangerous payday loan offers will be restricted from advertising with AdWords.
How to Get People to Click on Your Pop-ups
Consumers say they hate pop-ups, yet sites continue to use them. That’s because, used well, they work. The key to success: Use them wisely.
Google vs. Invalid Traffic on #AskTheAdSenseGuy
In our latest #AskTheAdSenseGuy post, John Brown shares how Google fight against invalid traffic, as well as their take on other qualitative issues.
![Google AdWords Positions 1 and 4 Show Most Potential [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/03/googleredesignsadwords-760x400.webp)
Google AdWords Positions 1 and 4 Show Most Potential [STUDY]
A study led by Adobe Media Optimizer finds that paid search ads that end up in the 4th position might actually produce the best results.
Mother’s Day Insights for Digital Marketers
How to Make a Million For Mother’s Day: Scientific PPC from Bing Research. Read what the team at Bing Ads uncovered about Mother’s Day searches...
EU Calls For Search Engines to Be More Transparent About Ads
The European Union is calling for search engines like Google and Bing to be more upfront about advertising in search engine results pages.
Google Adjusts the Impact of Ad Rank Formats
Google has done away with the archaic and confusing formula for displaying ad extensions with the introduction of a new policy.
Is Adwords Express Better Than Adwords for Local Businesses?
BrightLocal’s survey shows that Adwords Express doesn’t deliver same value as the normal Adwords.
5 Steps to Clean Up Your PPC Keywords
Kick off the spring season with PPC spring cleaning! Here are five steps to help you clean up your target keywords in PPC.
Google To Shut Down All Compare Products By March 23
Google has announced that it will phase out all of its compare products and tools by the end of March, 2016.
Google Removes Right Hand Sidebar Ads
Starting today, Google will begin phasing out the right hand gutter ads.
#SEJThinkTank Recap: Going Native: How Native Advertising Grew SEJ’s Revenue
On February 3, 2016 SEJ’s Founder Loren Baker joined Brent Csutoras & SEJThinkTank for an hour-long webinar about SEJ’s revenue growth through native advertising.
Google’s Recommendations for Effective Mobile Ads and Handling AdBlockers
Google’s Head of Publisher Policy Communications, John Brown, answers YOUR questions about AdSense. This month: mobile ads and handling ad blockers.
5 Advertising Alternatives That Bypass Ad Blockers
Even as we find more sophisticated ways to advertise, we reach fewer people each year. Ad blockers resulted in $21.8 billion loss of global revenue...
The 5 Traits of Successful Digital Advertisers
The digital advertising industry is always growing and changing. In this post, Dusty Vegas explains the top five traits of successful digital advertisers.