Google advertisers will soon be able to showcase the prices of their products and services in mobile text ads via a new feature called price extensions.
With price extensions enabled, rows of products and services will appear underneath mobile text ads with corresponding prices for each. Each row will contain: the name of a type of product or service, a short description, and the price. Tapping on one of the rows will bring you to a landing page for the product or service.
Senthil Hariramasamy, Senior Product Manager, AdWords highlights the benefits for businesses and consumers:
“This structured way of highlighting information makes it easier for people to compare their options and decide if they’re interested in your products or services — right from the mobile search results page.”
Price extensions are set to roll out to all AdWords accounts over the next few days, but some already have access to it. When you get access to price extensions you’ll know because it will be added to the drop down menu of the ad extensions tab.
Flexible options allow you to include price extensions at the account, campaign, and ad group level. Advertisers can take advantage of these options back providing more general information at the account or campaign level, and more detailed information about products and services at the ad group level.
In addition to showcasing the regular prices of your products and services, price extensions can also be used for limited time offers with a defined start and end date.
Keeping quality score in mind, Google reminds advertisers to make sure the information included in your price extensions is relevant to the types of products and services being highlights.
In total, advertisers can include a maximum of eight price extensions, and at the very least must include a minimum of three. Price extensions can only be created in english and will only show for mobile text ads showing up in the first position.