Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Advertisers can now add competitive metrics, also known as “share of voice” metrics, to in-line performance views.
Later this year, Google will stop using information in Gmail to target personalized ads.
Google has started compressing its display ads by up to 40% in an effort to improve page load times.
Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach ideal customers.
Bing Ads has rolled out an adjustment to its Device Targeting capabilities.
Capitalizing on peak shopping times can be incredibly rewarding. Learn 13 ways you can maximize your peaks throughout the year.
Google has introduced a tool for publishers to help them identify how annoying and intrusive their site’s ads are.
In an effort to help AdWords users get the most out of their advertising budget, Google is introducing Maximize Conversions.
A new AdWords experience is expected to be rolled out to all advertisers by the end of the year.
Google introduced a Purchases on Google beta program which allows qualifying merchants to add a “Buy” button to search adds.
Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here’s how.
Want to make PPC ads a powerful investment for you? Here are copywriting tips for ads that get more sales!
Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights.
Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.
Google AdWords announced a number of machine learning innovations it will soon be rolling out.
Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways.
Developing a strong management approach will set you up for growth and success for the lifespan of the account.
How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.
Working with a small PPC budget? Ask yourself these three questions to make sure you aren’t wasting money.
Google AdWords is improving Quality Score reporting with easier access to data.
Google has rolled out the ability to schedule imports of offline conversion data.
Can investing in Google AdWords campaigns help give a boost to your rankings in Google’s organic search results?
Google has announced a couple of changes to its Adsense policies which will help ensure greater transparency.
PPC marketers have many options, but not all are equal. Here are five PPC tactics to use with caution.
Bing will stop supporting standard text ads (STAs) as of July 31.
Google Home Service Ads, currently available only in select California markets, is expanding to Philadelphia.
You’ll need every competitive advantage you can get to drive conversions with PPC. Learn how chatbots can help your PPC!
Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold. Effective immediately, Google has removed this...
Google has announced Similar Audiences are rolling out for Search and Shopping campaigns.
Bing has announced Merchant Promotions are now available to all US advertisers.