Try Now!
Advertisement

Google Ads Offers New Recommendations to Improve Optimization Score

  • 484
    SHARES
  • 4.4K
    READS
Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.

An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab.

Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve.

Google says you can achieve an optimization score of 100% by applying or dismissing the recommendations in your account.

Google is adding the following new recommendations related to optimization scores:

  • Target ROAS and Target Impression Share Smart Bidding suggestions to help you bid more efficiently.
  • Bid adjustment recommendations for Affinity audiences, demographics, and In-market audiences.
  • Seasonal budget recommendations that suggest raising budgets for upcoming traffic increases to avoid missing out on potential customers.

For more information about improving optimization scores, please refer to Google’s best practices which were published earlier this year.

ADVERTISEMENT

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Ebook

Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next