Google Releases ‘Trial Runs’ Streaming App Ads
News· Mobile Search

Google Releases ‘Trial Runs’ Streaming App Ads

Today, the company confirmed a new streaming mobile ad feature. This new feature will allow users to access a short 60-second or less version of an app that will respond to taps just like the full app. According to Sissie Hsiao, Google’s new head of product for mobile ads, the goal of this new feature is to help app developers find the right users.

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