Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
OpenAI Releases GPT-5.1 With Improved Instruction Following
OpenAI released GPT-5.1 Instant and Thinking models with improved instruction following and adaptive reasoning.
OpenAI’s Sam Altman Says Personalized AI Raises Privacy Concerns
OpenAI’s CEO Sam Altman said the potential security risks of personalized AI have been on his mind lately.
Is AI Search SEO Leaving Bigger Opportunities Behind?
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere.
The Data Reveals: How AI Wins More Customers & Supercharges Your Business
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.
Report Links Original Research to Higher B2B ROI
A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust.
How To Cultivate Brand Mentions For Higher AI Search Rankings
AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy.
Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
Why Strategic Review Is The Missing Layer In Many SEO Campaigns
Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes.
A Step-By-Step AEO Guide For Growing AI Citations & Visibility
Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations.
25 Years Of Google Ads: Was It Better Then Or Now?
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.
Google Finance Gets AI Deep Search & Prediction Market Data
Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking.
The New Optimization Stack: Where SEO Meets AI Retrieval
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built.
OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT
Altman rejects ad-driven business models like Google’s but doesn’t entirely rule out advertising.
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles.
Perplexity Bets $400M On Snapchat To Scale AI Search Adoption
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year.
AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On
How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search.
AI SEO: How To Understand AI Mode Rankings
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes.
Google AI Mode Starts Rolling Out Agentic Booking In Labs
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users.
LLM Traffic Is Shrinking
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete.
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility.
Report: Apple To Lean On Google Gemini For Siri Overhaul
Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge.
GEO Platform Shutdown Sparks Industry Debate Over AI Search
Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility.
Google Discusses Digital PR Impact On AI Recommendations
Google says AI surfaces businesses the same way people do, by checking what others recommend online.
10 ChatGPT Alternatives You Can Try In 2025
Looking for ChatGPT alternatives? Discover the best options that offer video translation, prompt assistance, and more.
Discounted ChatGPT Go Is Now Available In 98 Countries
OpenAI’s made ChatGPT Go available in 98 countries, including 8 in Europe and 5 in Latin America.
How Agentic Browsers Will Change Digital Marketing
With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement.
Anthropic Research Shows How LLMs Perceive Text
Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word.
Google Labs & DeepMind Launch Pomelli AI Marketing Tool
Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses.
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes.