Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
The Verifier Layer: Why SEO Automation Still Needs Human Judgment
Content automation is growing fast, and so is legal risk. Universal verifiers may be the next step toward trust in AI-driven SEO.
Google Gemini Adds Personalization From Past Chats
Google’s Gemini now personalizes replies from past chats and adds Temporary Chats, rolling out now with controls you can manage.
OpenAI Brings GPT-4o Back For Paid ChatGPT Users
OpenAI restores GPT-4o to the ChatGPT picker for paid users and promises advance notice on future deprecations.
From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools
Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence. Which school of thought makes the cut?
AI Search Changes Everything – Is Your Organization Built To Compete?
Ranking without representation means you’re invisible. Bill Hunt outlines how to restructure for AI Overviews, entity alignment, and competitive visibility.
How We Earned 1,000+ Links — and Boosted SEO Visibility Across Google & AI Overviews
Earn 1,000+ backlinks and boost SEO visibility with AI-ready strategies. Save your spot for this actionable link building webinar on August 27.
Brave Announces AI Grounding API With Plans Starting At Free
Brave Search announced an AI Grounding API that enables users to connect AI systems to Brave Search’s authoritative search index.
Google Is Testing An AI-Powered Finance Page
Google is testing an AI-powered finance destination for answering questions, displaying the latest news, and generating advanced charts
AI Search Demystified: Future‑Proof Your Brand For AI‑Driven Queries
Get SEO insights that work in AI search. Keep your brand visible, organized, and ready for what’s next. Save your seat for this expert-led webinar.
OpenAI Launches GPT-5 In ChatGPT To All Users
OpenAI launches GPT-5, now the default model in ChatGPT for all users. The update prioritizes factual accuracy, transparent reasoning, and broader accessibility.
Building Brand Identity: How To Define Who You Are
In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers.
Cohorts, Clusters, And The Coming AI Ad System
The future of paid media isn’t demographic; it’s semantic. This piece explores the invisible funnel GenAI systems use to decide who sees your content.
Google Says AI Clicks Are Better, What Does Your Data Say?
Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.
AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content
AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively.
Why OpenAI’s Open Source Models Are A Big Deal
The new open-weight models from OpenAI deliver strong reasoning performance, with a tradeoff in hallucinations.
Claude Opus 4.1 Improves Coding & Agent Capabilities
Anthropic has released Claude Opus 4.1, which is said to deliver better coding and agent performance with improved safety.
Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants
Perplexity criticizes Cloudflare’s infrastructure for being unable to differentiate between AI assistants and harmful bots.
Cloudflare Delists And Blocks Perplexity From Crawling Websites
Cloudflare blocks Perplexity’s crawlers because of aggressive stealth crawling and failure to abide by the robots.txt protocol.
ChatGPT Nears 700 Million Weekly Users, OpenAI Announces
ChatGPT is nearing 700 million weekly active users, up from 500 million in March and four times higher than a year ago.
Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy
Google’s co-founder said that threatening an AI can improve performance. Researchers found that it sometimes works.
OpenAI Is Pulling Shared ChatGPT Chats From Google Search
OpenAI disables ChatGPT’s search discoverability feature after shared chats appeared in Google results, raising privacy concerns.
Query Fan-Out Technique in AI Mode: New Details From Google
Google’s Robby Stein shares new details about the query fan-out technique in AI Mode, explaining how Google generates and executes its own queries.
The New SEO Playbook: How AI Is Reshaping Search & Content
Join us as we walk you through early best practices, from re-examining your page structure to understanding how crawlers still influence visibility.
From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing
Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting.
How To Win In Generative Engine Optimization (GEO)
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns.
Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development.
OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery.
Google AI Mode Update: File Uploads, Live Video Search, More
Google Search expands AI Mode with PDF uploads, planning tools, video input, and Chrome integration, offering new ways to interact with search.
AI Halftime Report H1 2025
Kevin Indig breaks down AI’s toll on traffic, publishers, and organic visibility, and why the second half of 2025 may hit even harder.
Which Marketing Jobs Are Most Affected by AI?
Microsoft analyzed 200,000 AI workplace conversations to learn how AI is reshaping marketing and sales roles. Here’s what the data shows.