Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Perplexity Launches Comet Browser For Free Worldwide
Perplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features.
Vector Index Hygiene: A New Layer Of Technical SEO
In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO.
How People Really Use LLMs And What That Means For Publishers
Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content.
How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints)
Backlinks still matter in AI search, but quality, diversity, and even nofollow links now shift visibility more than raw volume.
OpenAI Launches Sora iOS App Alongside Sora 2 Video Model
OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video.
Google AI Mode Gets Visual + Conversational Image Search
Google adds visual search to AI Mode, letting you use images and natural language in one conversation. Rolling out in U.S. English.
What OpenAI’s Research Reveals About The Future Of AI Search
OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands.
Brave Introduces Ask Brave, A Unified AI Search Interface
Brave launches Ask Brave, a unified interface that shows chat answers alongside links, videos, and products.
Google AI Overviews Impact On Publishers & How To Adapt Into 2026
Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth.
Gemini 2.5 Flash Update: Clearer Answers, Better Image Understanding
Google updates Gemini 2.5 Flash with clearer step-by-step help, more structured responses, and stronger image understanding, now live in the Gemini app.
Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds
Indeed’s AI at Work report ranks marketing 4th for GenAI exposure, with 69% of skills shifting toward hybrid human-AI workflows.
When Agents Replace Websites
Websites will survive, but their strategic value is shrinking as agents mediate transactions and control consumer interactions.
SISTRIX Reports Sharp Drop In ChatGPT Web Searches
SISTRIX reports ChatGPT is using the web less often for anonymous users, dropping from above 15% to below 2.5% in two weeks.
Are AI Search Summaries Making Evergreen Articles Obsolete?
Evergreen articles once were reliable drivers of steady traffic, but AI summaries may now render them obsolete.
Pew: Most Americans Want AI Labels, Few Trust Detection
Pew’s survey of 5,000 U.S. adults finds 76% want AI content labeled, but only 12% feel confident spotting it.
SERP Visibility Decline: How To Grow Brand Awareness When Organic Traffic Stalls
Learn how to boost your SERP visibility with tips to navigate changes in Google’s search results and AI features.
Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3)
Agentic SEO goes beyond Google to optimize for AI-driven discovery, influence, and traffic flows in a reconfigured digital ecosystem.
Google Brings AI Mode To Chrome’s Address Bar
Google puts AI Mode in Chrome’s address bar with page-aware prompts, Gemini help across tabs, and stronger protections, rolling out in the U.S. first.
Personas Are Critical For AI search
Build lean LLM-ready SEO personas using data you already have to win trust clicks and conversions in the AI search era.
ChatGPT Study: 1 In 4 Conversations Now Seek Information
An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%.
When Advertising Shifts To Prompts, What Should Advertisers Do?
Google AI Mode is upending advertising models. Keywords are fading, prompts are rising, and smart advertisers are adjusting strategies to capture intent earlier.
Google Gemini Adds Audio File Uploads After Being Top User Request
Google’s Gemini app now supports audio file uploads. Free users get 10 minutes per prompt; paid plans support up to three hours.
Anthropic Agrees To $1.5B Settlement Over Pirated Books
Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each.
Google Publishes Exact Gemini Usage Limits Across All Tiers
Google’s Help Center now lists Gemini App limits for prompts, images, Deep Research, video generation, and context windows.
AI Search Sends Users to 404 Pages Nearly 3X More Than Google
AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links.
Let’s Look Inside An Answer Engine And See How GenAI Picks Winners
AI search has a new battlefield: answer selection, where your content fights to be the chosen passage. Will yours make the cut?
8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025
Unlock new strategies with ways to boost search visibility with GEO and ensure your brand gets the attention it deserves.
Google: AI Mode Sees “Big Improvements” On STEM Queries
Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school.
6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.
Research Shows How To Optimize For Google AIO And ChatGPT
BrightEdge data reveals vast differences in AIO and ChatGPT brand citations and suggests a strategy to influence both