Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
In a Nutshell: What is The Difference Between Online, Inbound, Social Media, and Content Marketing?
There might be some confusion as to what the differences are between online, inbound, social media, and content marketing. Let me tell you briefly what these...
Using Content Marketing to Build Brand Trust
Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe....
The SMX West Speaker Interview: Upworthy’s Sara Critchfield on How We’re Getting Virality Wrong
As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a...
The Rise of the Content Marketer Role
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s...
Hard Proof That Content Marketing Works—A Professional Speaker Case Study
At the end of the day, what we (and our clients) really want is for the phone to ring, the email inbox to fill up...
Do’s and Don’ts of Your Brand’s Content Calendar
Whether you are a small publisher or a Fortune 100 brand, your content calendar is an essential part of content strategy. The editorial calendar sets...
The Slow, Painful Death of the Traditional News Industry When It Comes to PR
How many times have you paid several hundred dollars to use one of the top PR services to launch an exciting new campaign or announcement...
4 Steps to Beat Any Niche Website at Content Marketing
My clients ask the same thing your clients ask, “How can I be number one in the rankings?” I know the answer. In fact, I...
After Guest Blogging…What’s Left for “Safe” Link Building?
As link building tactics get shot down by the Big G, online marketers are left wondering what’s left. Guest blogging has been devalued, alongside every...
The 5 W’s for Great Content Marketers
I am relatively new to blogging. I actually wrote my first blog in April of 2013 right here on SEJ, so I am still learning and discovering...
Accepting Guest Posts: Good, Bad or Deadly?
As Google rules have tightened and link building becomes harder and harder to accomplish, some companies have adopted a straightforward guest-posting policy. By hiring a...
Readability versus The Robot: The Flesch Reading Test
I first came across the Flesch Reading Ease Test thanks to a combination of pride and annoyance. Messing around with Yoast’s WordPress plugin, I was...
8 Simple Steps That Will Give Your WordPress Blog an Efficiency Makeover For 2014
If you’ve been thinking about updating your blog for the New Year, but are worried that it might be overwhelming (or expensive), I’ve got some...
An Interview with Oliver Starr on Content Marketing with Content Curation
There’s no doubt that content creation and content marketing will play an integral role in the marketing strategies of most brands in 2014, but what...
Consistency is the Key to Making Content Go Viral: Interview With Matt Siltala
As part of our SEJ interview series, Matt Siltala of Avalaunch joins us to discuss how to make a piece of content go viral. Matt...
Visual Content Marketing and Most-Searched Retail Brands
Visual content marketing has transformed retailers – in a good way. Here, we are going to address what visual trends are powering the top most-searched...
SEO 101: The Only Algorithm That Matters (For Writers & Publishers)
Google changes its search engine’s ranking algorithm over 500 times a year according to Moz, and keeping up with each change can be an exhausting task...
From NMX 2014: 10 Tools for Bloggers to Optimize Social Media and SEO
Bloggers, Podcasters and Web TV content creators converged in Las Vegas this past weekend for New Media Expo (NMX). NMX, which has immediately preceded the...
Why Industry Interviews Make For Good Blog Posts
Regardless of the specific content strategy you have for your blog, there are a few goals that all content creators share: 1) To offer useful...
Managing a Company Blog? The 10 Biggest Mistakes – And the Smartest Ways to Correct Them
Since exploding onto the scene a few years back, the term ‘blogging’ has grown to encompass much more than just keeping an online ‘journal’ for...
Leading Experts Predict The Content Marketing Trends for 2014
Year 2013 saw a number of new Internet marketing trends emerge along with a handful of new technologies, practices, and buzzwords. One of these many...
Tips for Content Marketing and Influencers: An Interview with Drew Hendricks
Recently in San Francisco, I interviewed freelance writer Drew Hendricks on content marketing with influencers. In the interview, Drew says the secret to building a...
Today’s Content Marketing Tactic: Create Persuasive Copy That Drives Conversion
While using a gadget by a popular brand… have you ever wondered what makes it sell? Beyond the smart aesthetics, cool functionality and savvy branding,...
Daily Blogging is Broke Blogging
We live in a world where most bloggers are broke and frustrated, but it does not have to be that way. Blogging, the Old Way...
Google Hummingbird Friendly Content Marketing Tips
The Google Hummingbird algorithm rebuild has been a hot topic of late. There are literally hundreds of blog posts and articles analyzing exactly what Hummingbird...
The Dangers of ‘Socialized Optimization’: Are You Living in a Content Bubble?
“Socialized optimization” is what I’m calling Google’s use of social cues in order to determine the value and/or relevance of content. While Google has been...
Lessons From Big Brands: How 7 Brands Benefit From Content Marketing
In his book Why We Buy, Paco Underhill writes, “The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hypothesis and racy...
How to Get People to Read Your Stuff: 8 Simple Copywriting Tips, Backed by Science
I’m pretty lucky to have Leo around, because there are lots of times when I’m stuck on a title for a post, or the perfect word for...
The More the Pages, the Better the Ranking? Don’t Think So, and Here’s Why
There is no clear-cut answer to this question. In a recent video, even Matt Cutts seemed quite vague. He reiterated, more times than necessary, that...
Why Conversion Optimized Landing Pages Are the Key to Online Marketing Success
When it comes to links in social profiles, link building, and many other online marketing strategies, most people make one tragic mistake: they link only...