Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email

SMS Text

Yahoo Mail RSS Reader Integrates Blogs into Email

Yahoo has announced the extension of its My Yahoo RSS (Really Simple Syndication) services with the addition of RSS feeds in the new beta version of Yahoo! Mail (available by invite only). The Yahoo Mail RSS Reader offering is just one part of the RSS Alert puzzle that Yahoo has launched in its RSS Feed Alert service. This service will allow Yahoo members to be updated via Yahoo Mail, Yahoo Messenger or SMS Messaging whenever the RSS feeds that they have set to subscribe to are updated.

The addition of RSS feeds in Yahoo Mail offers users more of a one-stop scenario of monitoring their incoming mail, top news stories, and favorite blogs. Just as I was typing up this story and about to get lazy and just quote the Yahoo Mail press release, my Yahoo Mail Beta updated with the new RSS feed reader, so I am literally testing this live.

The default feeds in my Yahoo Mail feed reader are the feeds I subscribe to for my My Yahoo page, one for the Search Engine Journal and the other for Yahoo Sports Major League Baseball News. I regularly subscribe to more feeds, but do so in Google Reader and Bloglines, as Yahoo has yet to win me over with their My Yahoo RSS tool.

Yahoo Mail Integration : At first glance, the integration into Yahoo Mail is quite seamless, as an “All RSS Feeds” folder is added under my new Contacts, Calendar, and Notepad folders on the left navigation bar of the new Yahoo Mail beta. As Yahoo Mail is set to automatically update incoming emails, feeds also update at the same pace. As I write, Yahoo Mail RSS Reader has already added some Rueters and MarketWatch stories which are also part of my My Yahoo experience, but were not subscribed to as an RSS subscription option. I’m a bit let down that Yahoo is serving me these feeds, as I have not opted in to subscribing to them (like I have with RSS) and would really like to be able to choose the feeds I’m served, not Yahoo partnered content.

Unsubscribing RSS Feeds : In order to delete these feeds from my Yahoo Mail RSS Reader, it seems that I will have to go into the My Yahoo interface and edit them there, which could take about 5 extra minutes. An unsubscribe button would be appreciated, as one obstacle Yahoo is sure to face with their new Yahoo Mail RSS Reader is the intimacy and reliance on a web mail inbox to be personalized and secure. By having Reuters and MarketWatch appear in my Yahoo Mail RSS Reader, I already feel a bit violated. And as with emails, these ‘feeds’ should offer the option to easily unsubscribe without the end user having to go through multiple Yahoo pages to do so.

Ok, remember this is live, if I extend my All RSS Feeds folder in Yahoo Mail it lists the individual feeds. I now see that in order to unsubscribe I have to mouse over the feed name, right click, and then select remove. Goodbye Reuters “CLICK!”, so long MarketWatch “CLICK.” Now, I have my RSS Feeds right were I want them; with Search Engine Journal and Yahoo Sports – MLB News (the Orioles better act quick because Cleveland is courting Paul Byrd). Oh, there’s a new feed in my list, what’s this?

The official Yahoo Mail Beta Updates Feed! Yahoo, the social media 2.0 company, is reaching out to connect with its Yahoo Mail users via RSS. Nice touch, as although I normally wouldn’t read an email from Yahoo Mail, I’m more than willing to read their RSS feed. I think I’ll keep this one on my list.

Adding an RSS Feed : Now that I’ve gotten rid of the unwanted feeds in my Yahoo Mail RSS Reader, I’m going to try adding a blog.

I was thinking about adding a search related blog like Threadwatch or Search Engine Roundtable, but I have feeds from search blogs popping out all over the place, and think that I’ll add something different : Defamer, the LA Gossip Rag.

After selecting one of the two RSS choices on Defamer (ad supported full content or ad free partial content) I selected full content to see if the Gawker Media ads will be served via Yahoo Mail RSS Reader. So, I flip back over to the Yahoo Mail Beta tab in my Firefox browser and select the ‘Add’ option to the right of “All RSS Feeds.” A box pops up which allows me to add the feed to my RSS content.

In the box, there are multiple feeds from Yahoo content partners such as CNET, Wall Street Journal, Sports Illustrated and Briangle (?) puzzes and games. As entertaining as Braingle (not Briangle) may be, I decide not to select any of the partner feeds and, at the very bottom of the box (which reminds me of a 1998 Joel Comm style email registration form) I insert the Defamer RSS feed. Before pressing the ‘Add’ button however, I have to chuckle at the note at the bottom of the box which pretty much addresses my previous comment : “You were expecting maybe the Taj Mahal? We’ll soon be replacing this beta dialog with one that features feed search, feed import/export, and much more. Stay tuned!” Ok Yahoo Mail, I trust you.

I flip back over to Defamer again to recopy the RSS feed address as I lost it when I copied the Yahoo Mail Taj Mahal note, paste it into the address box and hit “Add”. Defamer is instantly added to my Yahoo Mail RSS Reader list. Wow, the Defamer full content feed works like a charm, with images and advertisements, I’m more or less reading a blog directly from my Yahoo Mail inbox, excellent.

Yahoo Mail RSS Tools : While reading the Donald Trump LA Apprentice post I notice that Yahoo Mail allows me to forward posts from blog to my friends, post to Yahoo 360 blog, or tag it and save to MyWeb, a-ha! Social Media!

Yahoo says there is more to come, so I’m going to sit back and play with their new Yahoo Mail Reader for a couple of days and see if there is anything new that pops up. I do believe that Yahoo Mail Beta is only available for testing by US based users. So in the meantime Duncan, Darren, Sushubh, Nick and others, I hope that you enjoyed the screenshots and live blogging!

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • skumora

    Every time Yahoo does something I get excited that they will get it right this time but I am always disappointed. Just look at how bad their search has gotten this year. Let us see how good this feature is.

  • Brian

    Anyone have the link to the Beta? I didn’t see it on the main mail page.

  • Loren

    Currently Yahoo Mail Beta is in “by invite” mode only, I’ll check with them about distributing invites via this site.

  • Jason

    Click on the “What’s New” link in Yahoo Mail and you can get on a list to use the Beta version.

  • Karl

    I’ve done that and gotten:

    “Thanks! We’ll keep you posted.

    You are now 100% officially on the waiting list for our new Yahoo! Mail Beta. No specific dates are nailed down, but we’ll be in touch the second it’s available to you.”

    I’ve did this over a month ago I think as well 🙁

  • bryan

    congratulations yahoo, you are almost as good as has been for over a year now.

  • John Furrier

    What is impressive is that Yahoo is going strong at integrating RSS into their offerings. Their moves are very well designed. Get RSS going then innovate. Well thought out strategy. Lets see what happens by 2007. Then the jury will come out with the verdict

  • Rod Boothby


    This is an interesting indication of how future Web Office integration could work. Not only will you use one interface (which is basically web email – like Zimbra) to write content for emails, blog posts and Wikis, but you will also be able to use that same interface to consume RSS based information.

  • quang hung

    Can I get a beta invite….
    plzz send me an invite at
    i like it very much thanks !

  • Loren

    I have not heard back from Yahoo Mail on invites, but if you are a US Yahoo Mail user there should be a link in your mail interface to apply to be a beta tester.

  • Jenny

    Could somebody please send me a Yahoo Mail Beta invite? Please!!!

  • Sarang Jaiswal

    Hey please invite me for the beta test of Yahoo Mail.
    Thank You.

  • Steven

    Please send me an invite if any of you get one. 🙂 stevendbach(at)yahoo(dot)(com)

  • monoj

    how do i switch from yahoo mail to yahoo mail beta. i tried everything that was written on net about yahoo mail beta… but sadly nothing works…. can any one tell me how to do the same.. plz do mail me…


    can anyone invite me… pleasee

  • abdul hameed

    how can i get yahoo mail beta

  • Pingback: 網絡暴民 Jacky’s Blog » 20051202網摘 - 再談 Web 2.0()

  • Pingback: Randy Sizemore()

  • Pingback: 유진닷컴 » y.ah.oo 2.0 : 야후, 딜리셔스 인수!()

  • Pingback: Ordovician Period » Blog Archive » Week 2-1:Tiny Orange Icon()

  • Pingback: 风起云涌是自然——为虺弗催,为蛇若何? | 與子觀化 - Klaudius' weblog()

  • kairi juri

    can u invite me please ^^