![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2024/04/featured-569-760x400.webp)
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Watch on-demand to learn more about Google Chrome’s upcoming changes to cookies, and how you can navigate the challenges of a post-third-party cookie world.
About
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to keep up-to-date on the search industry and digital marketing world and drive return from marketing opportunities. Heather believes community, consistency, and content are the heart of great marketing.
Articles
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2024/04/featured-1-375-760x400.webp)
2024’s Top PPC Tactics: Triple Your Google Ads Local Leads
Watch on-demand and learn effective bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2024/03/Featured-2-760x400.webp)
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential...
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2024/03/Featured-7-760x400.webp)
10 Successful Ways To Improve Your SERP Rankings
You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2024/03/PureLinq-Webinar-228024-Final-Assets-Featured-1-760x400.webp)
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links...
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2024/02/Conductor-Webinar-2212024-Final-Assets-Featured-2-760x400.webp)
SEO In 2024: Top Priorities, Challenges, And Opportunities
You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2024/02/PageOne-Power-Webinar-2142024-Final-Assets-Featured-1-760x400.webp)
How We Built A Strong $10 Million Agency: A Proven Framework
Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours? Watch this informative,...
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/12/featured-3-658349d5ba019-sej-760x400.webp)
2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023....
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/12/directive-consulting-webinar-12062023-featured-6580b4eb95c36-sej-760x400.webp)
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize...
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/12/featured-1-656e404f75139-sej-760x400.webp)
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. But what happens when they...
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/10/claravine-webinar-11082023-featured-653aa68fcbd63-sej-760x400.webp)
2023 Survey Review: State Of Marketing Data Standards In The AI Era
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present...
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/11/callrail-webinar-11012023-featured-65522627bb394-sej-760x400.webp)
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
Discover proprietary insights can help small-to-medium businesses & agency marketers develop high-converting marketing and sales strategies.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/10/featured-651ab52a6fdd4-sej-760x400.webp)
How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the...
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/10/featured-6-6536e4064efbd-sej-760x400.webp)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Explore the future of paid search! Discover trends, strategies, and technologies that are shaping the search marketing for 2024.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/08/featured-copy-64dc8a9fa345f-sej-760x400.webp)
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Watch on demand to hear from industry leaders how the four day work week model is shifting agency culture and reimagining success.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/09/featured-64f9c0e263490-sej-760x400.webp)
7 Key Metrics In Measuring Content Effectiveness
Watch this webinar on demand if you’re looking to maximize your marketing efforts and create content that both captivates and converts.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/08/featured-1-copy-64eff0d9bbf42-sej-760x400.webp)
How To Use AI To Enhance Your SEO & Create Better Content
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content?...
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/09/featured-1-650b59b5f4017-sej-760x400.webp)
5 AI Changes Agencies And Brands Need To Know
Discover Google’s algorithm updates, AI strategy benefits, and ways to support your multi-location customers.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/09/featured-3-65097db4ef5ce-sej-760x400.webp)
Secure Your 2024 SEO Budget With These Tips For Executive Buy-in
Discover how to get things done quickly, make your SEO work more efficient, and turn setbacks into stepping stones.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/08/featured-2-64d17faec93f1-sej-760x400.webp)
Unleash Your Campaign’s Potential: Elevate Your Performance Marketing Game
Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/08/featured-1-64c8dcea2ff3b-sej-760x400.webp)
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023
Get the informed KPIs you need to adapt your SEO strategies and maximize results with the 2023 Organic SEO Industry Benchmarks report.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/07/copy-of-featured-64b5b890ac2e7-sej-760x400.webp)
Mastering GA4: How To Use The New Google Analytics Like A Pro
Unlock GA4’s Power. Master Google Analytics 4’s new reports & metrics for your business. Access the on-demand webinar now!
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/07/featured-6-64a5e340e26ad-sej-760x400.webp)
Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization
Unlock your SEO potential! Find out how to conquer content cannibalization and upgrade your keyword rankings. Access the on-demand webinar here!
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/06/featured-copy-1-6487e46c99aa2-sej-760x400.webp)
How To Drive Product Page Rankings With A Funnel Of Content & Links
Boost product page rankings! Unleash power of link building & SEO content marketing with our innovative full-funnel approach. #eCommerce #SEO #LinkBuilding
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/06/featured-copy-647f1c1c7646a-sej-760x400.webp)
Why U.S. Brands Lose $2.4B A Year From Local Invisibility
Learn how local “invisibility” causes businesses to lose $2.4B per year, and how you can avoid doing the same.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/05/featured-6463062625219-sej-760x400.webp)
3 Steps To Building A Winning Holistic Search Strategy
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/05/featured-1-646b708084fcb-sej-760x400.webp)
How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint
Discover how even small teams have been able to build 1,000 backlinks per month.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/05/featured-1-645110b121228-sej-760x400.webp)
3 Simple Google Ads Tweaks That Immediately Boost Sales
Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar.
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/04/featured-11-643dcf8056876-sej-760x400.webp)
Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand
Which new channels can you add to your marketing mix to maximize ROI? Find out in this on-demand webinar recap!
![Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies](https://www.searchenginejournal.com/wp-content/uploads/2023/04/featured-10-64377d6ac3de5-sej-760x400.webp)
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy
Discover which 5 foundational SEO techniques can truly help you increase your ROI. Watch the on-demand webinar, now!