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SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Watch this on-demand webinar and learn a methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands.

Expert Paid Media Tips Backed By $150m in Ad Spend - Directive

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.

Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?

Watch this on-demand webinar and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.

You’ll learn:

  • Why leveraging first-party data rather than third-party data is key for success.
  • Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
  • Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.

With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.

Learn expert tips and proven strategies for hitting your growth goals next year.

View the slides below or check out the full webinar for all the details.

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Category Paid Media Webinar
SEJ STAFF Heather Campbell Director of Marketing at Search Engine Journal

Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked ...

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

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