ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse
Google Analytics adds campaign benchmarking, new data on ChatGPT's index search index, and Google refiles its SerpApi claims with new terms.
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YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years
One company measures the bot problem, frames it, and sells the fix. Cloudflare now owns both the meter and the valve. Check your own logs.
ChatGPT Already Knows Who It’ll Recommend Before It Searches
ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more.
Google Is Removing Language Targeting From Search Campaigns
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know.
The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It
Practitioners value AI visibility data highly and won’t fund the platforms selling it. New survey data on what’s actually blocking the category.
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
PPC managers inheriting an account: verify the conversion value before touching the bid strategy. Five checks that separate real revenue from phantom value.
Why Anthropic’s Claude Watermark May Be A New Text-Marking Method
Anthropic has revealed enough about Claude’s watermark to identify how it might work. A new research paper may be the clue.
Reddit Preserved The Part Of The Internet We Broke
Search referrals measure how people reach Reddit. They don’t measure why people go looking for it, and that gap is where the value sits.
Google Is Removing Language Targeting From Search Campaigns
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know.
Why Anthropic’s Claude Watermark May Be A New Text-Marking Method
Anthropic has revealed enough about Claude’s watermark to identify how it might work. A new research paper may be the clue.
Google Gemini Passes 1B Monthly Users, 63% Now Use Voice
Google says its Gemini app passed 1 billion monthly users and reports that 63% now use voice, alongside camera, uploads, and app automation data.
Google Amends SerpApi Suit With Content Licensing Terms
Google amended its DMCA complaint against SerpApi, adding licensing terms after a court dismissed the original claims over search scraping.
OpenAI Allows Some Health & Finance Ads In ChatGPT
OpenAI’s ad rules now allow some health and finance advertisers in ChatGPT, while placement restrictions still apply to sensitive conversations.
Cloudflare Gives AI Agents Wallets That Pay For What They Access
Cloudflare announced wallets and optional identity handles for AI agents on August 4, extending paid access past crawlers to any caller and any resource.
Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years
One company measures the bot problem, frames it, and sells the fix. Cloudflare now owns both the meter and the valve. Check your own logs.
ChatGPT Already Knows Who It’ll Recommend Before It Searches
ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more.
The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It
Practitioners value AI visibility data highly and won’t fund the platforms selling it. New survey data on what’s actually blocking the category.
How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO
Stable rankings, stable impressions, falling CTR: the signature of AI Overview click loss. Learn to spot it and decide what’s worth recovering.
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AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar]
Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search.
How To Create YMYL Content That Gets Cited In AI Search
Thin health content was always risky. With AI Overviews answering most medical queries, it’s now invisible. Here’s what earns citations instead.
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
Google Is Removing Language Targeting From Search Campaigns
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know.
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
PPC managers inheriting an account: verify the conversion value before touching the bid strategy. Five checks that separate real revenue from phantom value.
OpenAI Allows Some Health & Finance Ads In ChatGPT
OpenAI’s ad rules now allow some health and finance advertisers in ChatGPT, while placement restrictions still apply to sensitive conversations.
Google Is Ending Target Overperformance – What to Fix Before August 17
Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline.
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences.
Why Anthropic’s Claude Watermark May Be A New Text-Marking Method
Anthropic has revealed enough about Claude’s watermark to identify how it might work. A new research paper may be the clue.
How To Create YMYL Content That Gets Cited In AI Search
Thin health content was always risky. With AI Overviews answering most medical queries, it’s now invisible. Here’s what earns citations instead.
The AI Detection False Economy: Fueling FOW (Fear of Writing)
AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014.
![Why AI Content Stopped Working & What To Do About It [Watch Now]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/07/post-featured-1-391-760x400.webp)
Why AI Content Stopped Working & What To Do About It [Watch Now]
Does Google penalize AI content? Get answers on GEO, answer engine optimization, and the content personalization signals that convert. Watch on demand.
AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now
Discover how marketing agencies can transform their content strategy and boost client retention in the age of AI.
How Do I Split Pages Between Brand Building & Converting? – Ask An SEO
CRO pages and SEO pages have different jobs. Define each page’s purpose, set boundaries, and both traffic and revenue can grow.
SEJ Pro Live AMA
AMA with Reddit Experts: What's Working Now & How To Get Into The Threads AI Cites
Bring your Reddit questions. Leave with an answer you can act on immediately.
- Why does AI answers keep pulling from Reddit and how to be in those threads?
- How can I be part of the conversations in my industry that don’t include your brand?
- What ways can I turn community presence into pipeline and revenue?
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
By Greg Jarboe
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
Reddit Preserved The Part Of The Internet We Broke
By Brent Csutoras
Search referrals measure how people reach Reddit. They don’t measure why people go looking for it, and that gap is where the value sits.
YouTube Adds New Shorts Payout Rules To Partner Program Terms
By Matt G. Southern
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline.
Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI
By Brent Csutoras
Reddit’s Q2 call laid out the daily destination strategy and the participation problem standing in its way. What marketers should do now.
Reddit CEO Intends To Show More Reviews And Recommendations
By Roger Montti
Reddit CEO Steve Huffman revealed intent to leverage the platform’s vast amount of evergreen content on recommendations and reviews.
Snapchat Clamps Down On AI-Generated Videos
By Roger Montti
Snap announced that it is removing wholly AI-generated videos from Snapchat’s Spotlight recommendations in favor of promoting authentic human-authored experiences.