Remember reading this in your Marketing 101 class?
If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising.
If you put the sign on the back of an elephant and walk him into town, that’s promotion.
If the elephant walks through the mayor’s flowerbed, that’s publicity.
If you can get the mayor to laugh about it, that’s public relations.
And if you planned the elephant walk, that’s marketing.
Let’s change it up a bit for Link Marketing 101:
If you put a nofollow on the back of a link, that’s advertising.
If you offer a blog post in exchange for a link, that’s promotion.
If the link is outted and causes an uproar, that’s publicity.
If you issue an apology and get 5000 links, that’s public relations.
And if you planned the whole thing, that’s link marketing.
Debra Mastaler is President of Alliance-Link Interactive, an integrated search marketing firm in Williamsburg Virginia.