Urchin Releases ASP Version of Web Analytics Software Urchin Software Corporation today released Urchin 6 On Demand, an ASP version of its popular web analytics and marketing intelligence software. The Urchin 6 ASP service provides an integrated approach to attracting quality traffic, increasing sales and conversions and retaining customers. Organizations wishing to run Urchin 6 [...]

EBay Acquiring South Korean Auction Affiliate EBay Inc., according to news wire reports, has offered a price near $530 million to purchase the remainder of eBay South Korean affiliate – Internet Auction Co. Ltd. The move is seen as an expansion of the eBay strategy to push deeper into Asia. EBay said on Wednesday it [...]

Behavioral Targeting and Contextual Advertising Is online advertising undergoing a “rebirth”? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now there is another “new” game in town, if the buzz-o-meter is any indication. While not altogether new, behavioral advertising is getting more play than ever, [...]

How to Research Keywords for Search Engine Marketing The core element of any type of marketing utilizing the search engines is the keyword. Why is it so important? In terms of general marketing principles keyword search is equivalent to targeting a niche. It can help you focus your advertisements on certain key areas that will [...]