Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
What We Do in the Shadow DOM
Working on a site that uses Web Components or JavaScript frameworks? Then this guide to Shadow DOM is for you.
Automated Intent Classification Using Deep Learning in Google Sheets
Now we can perform automated intent classification by using Google Sheets and a BERT-powered predictive model.
Latest Google Patents of Interest – March 11, 2020
This week’s Google patent update covers entity elements, knowledge cards, and even some aspects of no-click searching.
![Understanding How Google Views Your Website with Chris Long [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2020/03/sejshow-featured-image-ep186-5e68b3e03953b-760x400.webp)
Understanding How Google Views Your Website with Chris Long [PODCAST]
Chris Long talks about why it’s important to understand how Google, you and your customers might view your website.
Mueller Says Don’t Focus on What Google Thinks is Quality. Focus on this Instead
John Mueller answers how Google determines page quality, says publishers know better what quality means.
Google to Surface Information from NHS Directly in UK Search Results
Google is rolling out new knowledge panels in the UK that display information from the NHS directly in search results.
Are Google’s Featured Snippets Stealing Clicks? It’s Complicated
Are Google’s featured snippets really “stealing” traffic? Actual copyright and intellectual property lawyers weigh in on the subject.
16 Tips to Handle Negative Customer Reviews Online
Learn 16 tips for handling negative customer reviews online and ensuring people get the best possible experience from your brand.
Google Says Paid Links Don’t Work
John Mueller said that “pretty much always” the paid links he reviewed were not the reason the site was ranking.
Google Provides Guidance to Businesses Affected by Coronavirus
Google provided advice on what businesses should do with their Google My Business listings if they’re affected by COVID-19.
How Much More Effective Are Headings Than Formatted Text?
Search engines are now smart enough to realize what are headings or titles, even if we don’t explicitly tell them.
SEO Community Rebukes Google for Advising Free Site Audits
Google tells businesses to ask for free SEO audits BEFORE hiring an SEO. SEO community response is swift.
Google to Review Photos & Videos Uploaded to Google My Business
Google has made an adjustment to the photo and video content policy for Google My Business listings.
Why an Audience Analysis Is Necessary to SEO
Doing only a competitor analysis to discover keywords isn’t enough. Here’s why you also need to do an audience analysis.
20 (Free) Things You NEED to Do After Launching Your Ecommerce Website
What you do after your ecommerce website launches really matters. Do these 20 things to help skyrocket traffic and sales.
COVID-19 Affecting Search Marketing Conferences
Search marketing conferences are postponed because of COVID-19. But not all conferences are being postponed.
How to Find Unnatural Links to Your Site & What to Do About Them
What is an unnatural link and how do you fix them? Find the answers here.
Site Structure & Internal Linking in SEO: Why It’s Important
Learn how to establish a strong SEO foundation with the right site structure and internal linking strategy.
Google Says 70% of Sites Have Been Moved to Mobile-First Indexing
As Google prepares to switch all sites to mobile-first indexing, the company confirms 70% of sites have already moved over.
A 10-Step Process for Understanding Site Performance & Automating Speed Testing
Use this blueprint to work more closely with your development team in providing the best experience possible for your users.
A New Era of Enterprise SEO: 7 Opportunities to Embrace Today
Here are seven areas of opportunity in enterprise SEO that you don’t want to overlook.
Google: Only Worry About Sitemaps if Your Site Meets This Criteria
Google’s Daniel Waisberg stated that sites don’t necessarily need sitemaps unless they fall into one of three categories.
How to Handle SSL Certificates When Merging Domains?
Google answers whether you should keep an SSL certificate on an old domain when merging with another domain.
How to Start Your Relationship with a New SEO Client
Want to develop long-term, mutually beneficial relationships with a new SEO client? Then onboarding is important. Learn how here.
Zero-Click Searches: How to Get Back Your Lost Google Traffic
Discover simple, proactive steps that you can take today to recover traffic lost to zero-click searches.
The Right Link Building Approach That Leads Straight to Links
Want to develop links and relationships with other businesses? Stop mass email outreach! Use this more powerful approach instead.
A Guide to Keyword Research
This guide will help you understand how to do keyword research, what tools to use, and more.
6 SEO Tasks to Automate with Python
Here are six examples of SEO tasks that you can automate using Python scripts.
What Is a Customer Journey & Why Does It Matter for SEO?
Learn how to make sure your SEO strategy contributes to an effective customer journey