Latest SEO Articles
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20+ Years of SEO: A Brief History of Search Engine Optimization
The practice we know as SEO started in the mid-1990s. Read on about notable milestones in the evolution of search engines and SEO.
Mueller Discusses Site Traffic and Core Web Vitals
Core Web Vitals scores are calculated from actual traffic. Google answers if site traffic influences the scoring
Google Says Word Count Not a Quality Factor
John Mueller affirmed that the number of words in an article is not a quality factor that Google considers.
Tips for Better Link Building Outreach with Segmenting & Theming
The key to email outreach? Standing out. Here’s how to segment your prospect list and use unique themes for your next link building outreach campaigns.
3 Top Skills SEO Content Writers Need to Succeed
It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed.
Google Audio Search – Will it Ever Be Possible?
Will it ever be possible for Google to create an index of audio content that users can search through like web pages?
3 SEO Lessons From The New York Times & CNN on How to Rank #1
Top news sites keep their content front and center with optimization strategies. Learn some of the best SEO practices and how to implement them.
Digital Asset Management: What Is It & Why It Matters in Enterprise SEO
What is digital asset management and how does it serve enterprise SEO objectives? Explore how DAMs support smarter search strategy.
Core Web Vitals Challenge: WordPress vs Everyone
Real-world data is used to select which CMS is the Core Web Vitals Champion. WordPress versus Joomla, Drupal, Squarespace and Wix
8 New & Updated Google My Business Features for Local SEO
Make sure you’re taking advantage of these recently released Google My Business features and attributes to improve your local search presence.
Facebook Wins Standoff With Australian Government
Australian government backs down, abandons attempt to force Facebook into negotiations. Facebook restores news traffic to Australian news organizations
Core Web Vitals Not Really Your Problem?
Google is burdening the USERS of software like WordPress and not the developers to fix it for Core Web Vitals. Is that fair?
7 Reasons More Website Traffic May Not Be Better For Business
Driving traffic to a site is a common SEO goal, but more website traffic is not always better. Here are some reasons why.
Google on SEO Best Practices for News Sites & Short Articles
Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles.
Google’s John Mueller: Total Number of Backlinks Doesn’t Matter
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm.
Google Discover Does Not Display All Web Stories
Google’s John Mueller advises site owners not to expect every web story they publish to get displayed in Discover.
Google May Treat Press Releases Different From Other Content
Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller.
7 Local Marketing Measurement Best Practices for Times of Crisis
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.
18 More SEO Issues That Cause Search Rankings & Traffic to Drop
There are many reasons a site’s search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis.
Google Discusses Natural Backlinks
Google’s John Mueller discusses the mindset for achieving natural backlinks
Google’s Mueller on Migrating to a Previously Parked Domain
Google’s John Mueller offered feedback on an indexing issue specific to changing to a domain that was previously parked.
Google Hosts Search Central Live, A Free Event on February 24
Google is hosting the first installment of a new event series, called Search Central Live, on February 24.
Google Search Console Changes Core Web Vitals Reporting
Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners.
Wix vs WordPress? Mueller Says Solve Content Issues
Google’s John Mueller suggested content issues are important for small businesses to solve in a discussion of Wix versus WordPress for local SEO
Google: No SEO Benefit to Audio Versions of Text Posts
Google’s John Mueller says there’s no inherent SEO benefit to adding an audio version of a text-based web page.
10 Tips for Starting a Business Blog That’s Built to Scale
There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog.
5 Simple Conversion Rate Optimization Tips for Lead Generation Sites
For businesses looking to increase leads, every conversion is precious because each could be a paying customer. Here are 5 tips that can help.
Google On The Worst it Can Do Against Black Hat SEO
Google’s John Mueller explains the strongest penalties that can be issued against sites caught using black hat SEO tactics.
How to Write Meta Descriptions for Local Stores
Looking to write meta descriptions that convert local traffic into customers and leads? Learn how in this edition of Ask an SEO.
Google Discusses Impact of Tags on Rankings
Google’s John Mueller answers whether there’s a ranking benefit in the use of “tag” links in articles