Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Are 404 & Soft 404 Errors Google Ranking Factors?
Do you think 404 and soft 404s errors can affect your Google search rankings? Find out if they are ranking factors here.
Google Working on Indexing Instagram & TikTok Videos
Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report.
Google: Extra Content Not Always Needed For Category Pages
Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page.
Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners
E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here.
How Autocomplete Works: The Patent Behind Google’s Query Completions
Learn about the query completion patent that helps Google predict the best autocomplete answers for a user’s search query.
Google on Using Duplicate Manufacturer Product Descriptions
Google’s John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions
Google: Referral Traffic Doesn’t Increase Link Equity
When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on.
What is Enterprise Search? Definition and Examples
Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more.
WordPress Ninja Forms Vulnerability Exposes Over a Million Sites
WordPress Ninja Forms vulnerability can lead to a full site take over and phishing scams
Google’s Apps Work Different on iOS 15
Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about.
5 Steps to GBP Products Set-Up via Google Product Editor
Use GBP Products to build product and service visibility in Google Search and direct audiences to your landing pages. Here’s how.
How to Use Python to Forecast Demand, Traffic & More for SEO
Forecasting can offer great value in SEO. Here’s how to get data-driven answers about possible trends in organic search using Python.
Helpful SEO Automations to Drive E-Commerce Optimizations at Scale
Learn technical SEO strategies for scaling your efforts, growing your enterprise ecommerce business, and better serving customers.
How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties
Creating or updating a site to reach the point of accessibility should be a priority for all businesses. Here’s why.
5 On-Site SEO Factors That Matter Most
What’s the difference between SEO factors and ranking factors, and which on-site factors are most important to optimize?
Does Using .us TLD Versus .com Affect My Site’s SEO?
Does your choice of TLD really matter for SEO? Learn what to consider and which optimizations matter for your TLD to rank.
3 Indispensable Pieces of SEO Advice for Beginners & Clients
New marketers often think there is a “right way” to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro.
How to Build SEO-Friendly Internal Link Structures Using AI
Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here’s how.
10 Content Creation Tips for Navigating YMYL Topics
With increased importance and scrutiny, navigating YMYL niches is a major challenge to content creators. Here’s what you need to know to get it right.
SEO Clients Report 2021: What Do Clients Want from SEO?
In our State of SEO report, we asked working SEO pros about what results clients expect from SEO and what clients really think about SEO.
Google AdSense: Is It a Google Search Ranking Factor?
Why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic ranking, right? Read our verdict here.
What Exactly Is E-A-T & Why Does It Matter to Google?
E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is and why it matters.
![Google Patents & Future-Proofing Your SEO [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/09/sejshow-featured-image-ep241-6143f13f0a65e-sej-760x400.webp)
Google Patents & Future-Proofing Your SEO [Podcast]
While patents change, Google is doing a better job of picking up video and audio. Learn how this knowledge can keep you a step ahead.
Why Does Google Replace Page Titles?
Google reveals new information about the page title update and explains why it replaces some titles and not others.
What is HTTPS? A Guide to Secure On-Site Experience for Marketers
Do you want to secure your website and help your rankings in search? Find out what is HTTPS and how it can benefit your website.
7 Insights Into How Google Ranks Websites
Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO.
11 Things You Must Know About Google’s 200+ Ranking Factors
It’s a myth that Google has 200 ranking factors, but here are 11 confirmed things we do know for sure.
What is SEO Log File Analysis? A Beginner’s Guide
Performing regular log file analysis is useful for SEO professionals to better understand how their website is crawled. Learn the basics here.
Branded vs. Non-Branded Traffic: What’s the Difference?
How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.
How to Go Deeper With Keyword Research: Go-to Tools & Techniques
New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out.