Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
At Pubcon 2014 in Las Vegas I was able to sit down and talk to Larry Kim, CTO of Wordstream, about PPC hacks. Larry recently...
Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even though a Bing campaign might...
AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks. This frees up time and...
At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences...
Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile...
Google has updated its AdWords support section with a new entry on local number call forwarding, a new feature that’s said to be coming in...
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! I was excited to record a podcast with Rocco and Christina Baldassarre, who are...
Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, comments, follows, and more. One...
For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients. I always ask...
Before we get started, allow me first to make a necessary—albeit dangerous—assumption: If you’re reading this you have at least a cursory understanding of how...
Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere...
It’s always tough being a beginner. It’s hard to know where to start, what to learn, and where to go for help. To aid those...
Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest...
As part of our SEJ interview series, I recently caught up with John Gagnon of Bing Ads to discuss advanced metrics and what you should look for...
It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through...
Last Monday Google announced the launch of their basic call tracking solution for AdWords. Since then, my company has received hundreds of questions about Google call tracking...
Google recently introduced a new AdWords feature that gives advertisers the ability to add text that highlights key pieces of information about products and services....
There are people in every industry who we look up to, who set the bar for excellence and are pioneers in the field. They are remarkable at their...
You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad....
The Wall Street Journal reports that Amazon is planning to launch its own ad network to compete with Google’s online advertising business. Amazon is calling...
Brand abuse is very common online, especially in Google AdWords. Illegal resellers and fraudulent websites may be abusing your brand without you knowing it! Brand...
Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you waiting for? Google is scheduled to...
Seventy percent of all mobile searchers have called a business directly from search ads, Google says, but what about those searchers that call a business...
At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find...
The Wall Street Journal spotted Google testing new “listen now” ad units for music searches, in conjunction with Spotify, Rhapsody and Beats Music. When you...
As a search marketer by trade, I spend a large percentage of my time working on search engine optimization and search engine marketing on behalf...
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to...
AdWords is quite a complex tool, and one that not everyone can understand. That leaves many people in the dark about arguably one of the...
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the...
Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns....