Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for the buck for brand awareness category.
PPC works when an ad network makes money when someone clicks on their ads. Here’s how you can make better and more clickable ads—regardless of...
Digital marketers have received a set of shiny new tools this fall. Let’s dive into the 5 most thrilling new paid ad features announced.
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
SEJ’s Brent Csutoras speaks with John Brown, Google’s new Head of Publisher Policy Communications.
Use this blueprint to write killer AdWords ads, just like the pros.
Over the next few weeks Google will be rolling out ad targeting by e-mail address.
I’m constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has...
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
80% of people don’t leave their house without their smartphone. Therefore, it’s worth trying to optimize your PPC campaigns for inbound phone calls.
Google is releasing buy buttons where searchers can buy directly through the SERPs, but what does this mean for your e-commerce site?
I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach...
Marketers seeking PPC tips often overlook the fact that AdWords is just one element in their overall marketing campaign. You need everything to work …
With mobile search on the rise, it’s important you construct your mobile marketing ads and landing pages with this in mind.
The new “Purchases on Google” feature was announced, along with a number of other notable improvements.
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Ratings and reviews on Google My Business are about to become an important revenue driver, as they can now be shown in Google Ads using...
Advertisers who want as successful AdWords campaign in this mobile heavy, always connected world, need to capture user’s in these micro-moments.
If there’s one way to grow your business, it’s A/B testing. In this case study, Steven Macdonald explains how a free trial A/B test increased...
If you’re a marketer, you should seriously consider implementing a retargeting campaign.
When you use retargeting, though, there’s one name that comes to mind — AdRoll. But there’s a new player in town. And, it’s name is...
Remarketing and audience targeting are the fundamental digital advertising methods by which you can push prospects towards purchase. A revisit of the basics here.
I have been interviewing several of the speakers of SEJ Summti and am proud to showcase this interview with Jim Banks, who is the Global...
Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call...
Does your call to action need a face lift? We’ve compiled a list of 20 different types of calls to action to help bring some...
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
Create your first paid search campaign on Google AdWords. Find out dos and don’ts.
What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by...
There’s a simple solution to both optimizing ROI on your campaigns and saving time on marketing strategy and less on ad copy — and that’s...