The aftermath of the holiday rush often leave agencies exhausted – but this doesn’t have to be the case. These four tips can help.
Platforms such as Google Ads are gaining more control over various aspects of paid search. Let’s look at what this means for PPC advertisers.
Running Shopping campaigns for ecommerce? Take a look at the six bidding models in Google Shopping Ads to find out which one suits your needs.What
Here are tips to help agency owners and managers keep their digital marketing agencies running amid the COVID-19 pandemic.
There is a crucial conversation on automation and data that the PPC industry needs to have right now. Here’s why.
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?
You don’t need to learn how to code just to automate Google Ads. Just use any of these three strategies.
Here are five relatively easy but essential steps to clean up your AdWords account.
Filtering your PPC audiences isn’t always the solution. Here’s how to avoid strangling your marketing funnel