Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google AdWords Editor Version 12.3 Now Available: Here’s What’s New
Google’s latest version of AdWords Editor is now available. Here’s an overview of the new features that have been added.
New Google AdWords Campaigns Use Machine Learning to Maximize Conversion Value
Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value.
How Microsoft Audience Ads Work
Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.
Microsoft Launches New AI-Powered Audience Network
The Microsoft Audience Network lets advertisers reach users across MSN, Outlook.com, the Edge browser, and select partner sites.
Google’s New Ad Type Targets Users Watching YouTube on TVs
Google has introduced a new ad type designed to capitalize on the growing trend of people watching YouTube on TVs.
Why Google Shopping Is the Best Place for Retail Search Advertising
Google Shopping will be the best place for retail search advertising for a long time. Here is why.
To Understand Your Audience, Think Big
Here is why marketers need to start broad in order to understand their audience better.
How to Fight Ad Fraud in Digital Advertising
Here are six ways how advertisers can take action against ad fraud.
How to Create a Paid Search Media Projection
Learn how to create a useful paid search projection report in this step-by-step guide.
Google Resumes Accepting Ads from Addiction Treatment Centers
Google has reversed its decision to ban ads for addiction treatment centers after introducing a stricter vetting process.
5 Bing Ads Releases You Don’t Want to Miss
Keep your Bing Ads campaigns up-to-date and running smoothly. Here are five new releases that can help.
4 Steps to Prepare Your PPC Campaigns for Voice Search
Voice search is growing. Are your paid search campaigns ready? Follow these four easy steps to take the most advantage.
Bing’s Product Ads Can Soon Include Multiple Images
Bing Ads advertisers can soon create product ads with up to 11 images — 1 main image plus 10 additional images.
New Google AdWords Tool Can Forecast Reach of YouTube Ads
Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency on YouTube.
What Is Predictive Advertising & Why Do You Need It?
Here’s how predictive advertising is changing advertising – and how you can start taking advantage of it.
5 PPC Takeaways That Will Make You a Better Marketer
It’s important to learn from everything we do. Here are five PPC takeaways and lessons you can learn from.
Google Settles Lawsuit Alleging it Unfairly Kept AdSense Earnings
Google settles lawsuit claiming it unfairly kept AdSense publisher earnings for itself.
Bing Ads Introduces Price Extensions
Bing has launched a new feature that will allow users to add price extensions to search ads.
Google’s New Shopping Actions Program: What You Need to Know
What does the Google Shopping Actions program mean for marketers, retailers, and brands? Find out here.
3 Best Practices for Dynamic Search Ads
Learn the three most valuable elements you need for greater Dynamic Search Ad success.
5 Steps to Get the Most Out of AI In Search Advertising
Here are five ways you can make the most out of artificial intelligence on your paid search campaigns.
Bing Removes Side Text Ads, Adds New Bottom of Page Ad
Bing is expanding ad coverage at the bottom of search results pages, while removing sidebar text ads.
4 Ways to Combine Audiences Across Facebook & AdWords
Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.
3 Critical PPC Tasks You Should Do Every Day
Here are three PPC tasks that you should be doing every day to ensure nothing in the account is broken.
10 Reasons You Should Invest in Call Tracking
Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.
Google AdWords Accounts With No Recent Ad Spend are Getting Deactivated Next Week
Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months.
Spring Clean Your Google AdWords Account in 5 Easy Steps
Here are five relatively easy but essential steps to clean up your AdWords account.
Google Search Glitch? 100% Ads – Zero Organic Links
Google users spot search results consisting entirely of ads, zero organic. Google suggests this may be an edge case.
Google Shopping Actions: Google Not Paid from Organic Search
There’s a report that Google is partnering with brands to sell products from organic search. Danny Sullivan believes report may be mistaken.
Google Advertisers Can Soon Retarget Searchers With YouTube Ads
Google advertisers will soon be able to reach YouTube viewers who have previously searched for related products and services.