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Twitter Unlocks Conversational Ads For All Advertisers
Twitter has opened Conversational Ads to all advertisers and introduced a new ad type that lets people who tweet about brands unlock exclusive content.
Facebook Wants To Kill All Clickbait Headlines
If you’re in the business of writing misleading headlines in order to get clicks on crappy content, your days in Facebook’s news feed are numbered.
Businesses: Tweet Carefully During The Olympics
Unless your business is an Olympics sponsor, make sure to avoid the following when posting updates from your social media account for the next few...
Facebook Business Pages Get A New Look
Facebook Pages have a brand new look. The new desktop Facebook page layout design includes a new navigation and a prominent call-to-action button.
Instagram Stories Will Vanish After 24 Hours
Instagram has a new feature called Stories, which lets its 500 million users create slideshows of images and videos that will vanish after 24 hours.
Reddit Will Allow Marketers To Sponsor User Posts
Sponsored posts are coming to Reddit. Marketers will soon be able to turn content that has been submitted organically by redditors into Promoted User Posts.
Facebook Now Has 1.7 Billion Monthly Active Users
Facebook advertising revenue skyrocketed to $6.2 billion in Q2 2016. Daily and monthly active Facebook users, and revenue per user, also reached new highs.
Advertisers Are Abandoning Twitter
Twitter advertising revenue and ad engagement grew in Q2 of 2016, but the company also reported less overall advertiser demand than expected.
5 Big Facebook Live Updates Marketers Need To Know
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and...
Facebook Unveils New Intent-Based Mobile App Ads
A new Facebook mobile ad format lets you target people who have downloaded your app and are more likely to become loyal customers and make...
All Brands Can Now Get Twitter Demographic Data
Twitter has opened Gnip’s Audience API to provide more audience data to brands about users who see and engage with their tweets and visit their...
Warner Bros. Busted For Paid YouTube Reviews
Influencer marketing can be beneficial when done right. But failing to add a sponsorship disclosure can get you in big trouble, as Warner Bros. found...
Twitter Announces Searchable #Stickers: Are They The New Hashtag?
Earlier this week, Twitter announced a new feature called ‘Stickers’. Essentially, theses are a mash-up of hashtags, emoticons, and Snapchat filters all in one easy-to-use...
News: New FB Live Features
Yesterday, Facebook announced a few new features to their Facebook Live function. Starting soon, the platform will allow for two-person broadcasts. Users will also be...
#Snapchat Out Grows Twitter
According to Bloomberg News, 150 million people use Snapchat each day, which surpasses Twitter’s average of 136 million active daily users.
Twitter Removes Names, URL, Images from 140 Count
According to a report from Bloomberg Today, in as few as two weeks, Twitter will no longer count photos and URLs as characters in tweets.
Facebook’s News Feed Algorithm Now Factors in Viewing Time
Facebook is going beyond the basic signals of liking, commenting, and sharing to now factor in viewing time as a ranking signal.
New App From LinkedIn Helps College Grads Find Jobs
The new app, appropriately titled LinkedIn Students, is made specifically for helping college students in their efforts to find jobs after graduation.
Facebook Changes its Policies on Branded Content
Facebook has updated its policies on how branded content is handled on the network,
Reddit Releases First Ever Self-Made iOS and Android Apps
Reddit finally has its own self-produced mobile app for the iOS and Android platforms.
New Ways to Search For Live Video on Facebook
Facebook has improved the search and discovery process for live videos, days after announcing a host of new features for Facebook live videos.
New Ways to Create Live Video on Facebook, and Track Viewership
Facebook has launched new features for live videos designed to get more people in on the action.
Kik Launches Bot Store: “Bots are the New Websites”
Kik is officially the first messenger app out of the gate with its own bot store, which the company believes will be critical to the...
Twitter to Stream NFL Thursday Night Football This Fall
A total of 10 games will be live streamed on Twitter for free throughout the 2016 NFL regular season.
Instagram Extends Videos from 15 to 60 Seconds
Instagram has announced it will be extending the standard 15-second length for videos to a full 60 seconds.
New Instagram Search: Look Up Friends of Friends
Instagram is opening up its search functionality to allow people to search through other peoples’ followers.
Facebook Releases Live Video Streaming to Limited Number of iPhone Users
According to the Facebook Newsroom, this new feature will allow users to share streaming videos they are seeing in real-time. To share a live video,...
Snapchat Now Allowing Some Publishers to ‘Deep Link’ To Their Content
Snapchat recently announced it will allow Discover Channel partners to link directly to their content on the platform using deep links. This means publishers such...
The #ArtofSocial Interview with @GuyKawasaki and @PegFitzpatrick #SEJBookClub
Want to see what other books we’ve covered? Read our other reviews in the SEJ Book Club archive. This instillation of #SEJBookClub is really exciting....