Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
The Rise of the Content Marketer Role
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s...
Hard Proof That Content Marketing Works—A Professional Speaker Case Study
At the end of the day, what we (and our clients) really want is for the phone to ring, the email inbox to fill up...
Do’s and Don’ts of Your Brand’s Content Calendar
Whether you are a small publisher or a Fortune 100 brand, your content calendar is an essential part of content strategy. The editorial calendar sets...
The Slow, Painful Death of the Traditional News Industry When It Comes to PR
How many times have you paid several hundred dollars to use one of the top PR services to launch an exciting new campaign or announcement...
4 Steps to Beat Any Niche Website at Content Marketing
My clients ask the same thing your clients ask, “How can I be number one in the rankings?” I know the answer. In fact, I...
The 5 W’s for Great Content Marketers
I am relatively new to blogging. I actually wrote my first blog in April of 2013 right here on SEJ, so I am still learning and discovering...
Accepting Guest Posts: Good, Bad or Deadly?
As Google rules have tightened and link building becomes harder and harder to accomplish, some companies have adopted a straightforward guest-posting policy. By hiring a...
Readability versus The Robot: The Flesch Reading Test
I first came across the Flesch Reading Ease Test thanks to a combination of pride and annoyance. Messing around with Yoast’s WordPress plugin, I was...
An Interview with Oliver Starr on Content Marketing with Content Curation
There’s no doubt that content creation and content marketing will play an integral role in the marketing strategies of most brands in 2014, but what...
Consistency is the Key to Making Content Go Viral: Interview With Matt Siltala
As part of our SEJ interview series, Matt Siltala of Avalaunch joins us to discuss how to make a piece of content go viral. Matt...
Visual Content Marketing and Most-Searched Retail Brands
Visual content marketing has transformed retailers – in a good way. Here, we are going to address what visual trends are powering the top most-searched...
SEO 101: The Only Algorithm That Matters (For Writers & Publishers)
Google changes its search engine’s ranking algorithm over 500 times a year according to Moz, and keeping up with each change can be an exhausting task...
Why Industry Interviews Make For Good Blog Posts
Regardless of the specific content strategy you have for your blog, there are a few goals that all content creators share: 1) To offer useful...
Managing a Company Blog? The 10 Biggest Mistakes – And the Smartest Ways to Correct Them
Since exploding onto the scene a few years back, the term ‘blogging’ has grown to encompass much more than just keeping an online ‘journal’ for...
Tips for Content Marketing and Influencers: An Interview with Drew Hendricks
Recently in San Francisco, I interviewed freelance writer Drew Hendricks on content marketing with influencers. In the interview, Drew says the secret to building a...
Today’s Content Marketing Tactic: Create Persuasive Copy That Drives Conversion
While using a gadget by a popular brand… have you ever wondered what makes it sell? Beyond the smart aesthetics, cool functionality and savvy branding,...
Daily Blogging is Broke Blogging
We live in a world where most bloggers are broke and frustrated, but it does not have to be that way. Blogging, the Old Way...
Google Hummingbird Friendly Content Marketing Tips
The Google Hummingbird algorithm rebuild has been a hot topic of late. There are literally hundreds of blog posts and articles analyzing exactly what Hummingbird...
The Dangers of ‘Socialized Optimization’: Are You Living in a Content Bubble?
“Socialized optimization” is what I’m calling Google’s use of social cues in order to determine the value and/or relevance of content. While Google has been...
Lessons From Big Brands: How 7 Brands Benefit From Content Marketing
In his book Why We Buy, Paco Underhill writes, “The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hypothesis and racy...
How to Get People to Read Your Stuff: 8 Simple Copywriting Tips, Backed by Science
I’m pretty lucky to have Leo around, because there are lots of times when I’m stuck on a title for a post, or the perfect word for...
The More the Pages, the Better the Ranking? Don’t Think So, and Here’s Why
There is no clear-cut answer to this question. In a recent video, even Matt Cutts seemed quite vague. He reiterated, more times than necessary, that...
Guest Blogging Defined by the Smartest Marketers: 10 Best Guest Blogging Quotes
Guest blogging has been a hot topic for a couple of years now. It’s one of the most efficient ways to build relationships with bloggers...
Producing Marketing Content In Real-Time: Interview With Rob Garner
As part of our SEJ interview series, Rob Garner of Advice Interactive discusses strategies and tactics for producing marketing content in real-time. Rob authored a...
Fundamentals of Blogger Outreach: Interview With Marcela De Vivo
As part of our SEJ interview series, Marcela De Vivo of Gryffin Media discusses the fundamentals of blogger outreach. Marcela has been working in SEO...
Improving Your Outreach – Lessons from the Travel Niche
Outreach is definitely the buzzword of the year. Whether it’s used for acquiring guest post opportunities, mentions on social media, or product reviews and feedback, having...
Scaling Your Content Marketing: Interview With David Snyder
In an interview conducted at Pubcon 2013 in Las Vegas, David Snyder of CopyPress discusses how to scale your content marketing. David is the CEO of...
Accepting SEO Guest Articles On Your Blog: Don’t Lose Your Blog’s Vision
You always want to make sure that you are in complete control of your business, and this includes your blog. There is no denying that...
Driving Results With Visual Content: Interview With Krista Neher
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Krista Neher of Boot Camp Digital leads a discussion...
What Do The New Google Updates Mean For Content Marketers: Interview With Greg Secrist At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Greg Secrist of BKA Content discusses the new Google updates and...