Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
How Gmail Defeated 10 Famous Bloggers
Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of...
Creating Content Your Audience Craves: An Interview with Mindy Weinstein
At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to...
SEOlympics: Top Marketing Blogs of U.S. West
Over the summer, we celebrated our nation’s independence by highlighting the top marketer blogs in the Eastern part of the United States. Now it’s time...
SMX East Recap: Avoid Content Marketing Chaos
I attended SMX East this year, and had the awesome opportunity to take in a wide variety of sessions. One of my favorites included “Content...
#MarketingNerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! When growing your business online you must have a plan. In Episode 3 of...
Research The “Big 3” Before You Write Your Next Blog Post
Despite the picture, I’m not talking about Allies of World War II. Nor am I talking about anything to do with the Heat or Celtics....
![Why Visual Content Marketing Delivers Results [Infographic]](https://www.searchenginejournal.com/wp-content/uploads/2014/09/header-600x400.webp)
Why Visual Content Marketing Delivers Results [Infographic]
Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years...
Five Underrated Blogging Communities to Supercharge Your Blog
When you mention blogging communities, are you hearing the same old networks again and again? It is time to move on! If you want to build your...
Kevin Spacey Wants You to Tell a Better Content Marketing Story #CMWorld2014
On September 10, 2014, actor Kevin Spacey appeared as a keynote speaker at Content Marketing World 2014, an event sponsored by the Content Marketing Institute, in...
SEOlympics: Top Marketing Blogs of Germany
If you are a little disappointed summer has come to an end, we’ve got something that might get you excited: Oktoberfest. Despite the name, Oktoberfest...
Kings of Content: 9 Lessons from Brands Who Are Doing it Right
Before content marketing became the thing to do for marketers of all shapes and sizes, brands already had blogs with established readerships, businesses created how-to guides and...
How to Use Guest Blogging for Lead Generation
Back in April, I wrote an article on Search Engine Journal that explained how to optimize a website to rank for multiple locations. Having worked...
How To Turn A Product Description Into a Great Product Story
“Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat...
20 Ways to Make Your Content More Shareable
Everything that can be said has been said before. Now, we need to find new ways of saying it. And that’s exactly what this post...
5 Ways to Weaponize Mobile Content Marketing via Native Advertising
The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and...
8 Content Marketing Strategies to Borrow From Bigger Brands
Make top content marketing strategies used by big brands work for your small business.
6 Reasons Why Outsourcing Content Creation Isn’t a Bad Idea
More and more companies include content creation as part of their marketing strategies. They do it for SEO purposes, or because they have read 2014...
Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write
[pullquote]”The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to...
5 Lessons Learned From Preparing an Interactive Infographic for Poker Giant WSOP
While they might not offer as much in terms of links, successful infographics still offer tons of benefits for businesses in areas such as conversion and acquisition, as well as branding, awareness,...
How Yelp Trends Can Help Content Managers Earn Better Search Results
Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact...
Ask The Writers: Is The LinkedIn Publishing Platform Worth It?
I’ve done two posts so far as part of our “Ask The Experts” series on Panda 4.0/Payday Loan 2.0 Update and then a followup a few...
Squidoo To Move Content Over To HubPages After Being Acquired
Seth Godin, prolific marketer and founder of Squidoo, announced late last week that his content platform is getting acquired by HubPages. Popular content on Squidoo...
SEOlympics: Best Marketing Blogs of Canada
Every month we are highlighting some of the best marketing blogs around the world with the SEJ SEOlympics. This time around we are visiting our lovely neighbors to the north...
Many Writers, One Voice: Your Brand
You don’t know me. You may not even know I exist. More importantly, I don’t know you. I am the voice of your company. Sounds...
Rise Above: 5 Ways to Make Your Content Compelling
Content marketing is here to stay. The problem is, you can bet your competitors are doing it too. To be successful now, you need to...
Keeping Readers Interested: 17 Things to Write About on Your Company Blog
Are you writing things your customers actually want to read?
What People Probably Hate Most About Your Blog Posts
Whether you’re sharing your passion about a certain topic or looking to boost sales, blogging has become a way of life for a lot of people. In fact, when...
Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik...
7 Ways to Attract A-List Guest Authors to Your Site
If you don’t have one of the more authoritative websites in your niche (yet), it can seem difficult to grab the attention of the great...