What Do The New Google Updates Mean For Content Marketers: Interview With Greg Secrist At #Pubcon 2013

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Sponsored by Majestic SEO, “Bigger, Better, Faster.”

In an interview conducted at Pubcon 2013 in Las Vegas, Greg Secrist of BKA Content discusses the new Google updates and what they mean for content marketers.

As the CEO and co-founder of BKA Content, Greg is also a web designer, marketing pro and SEO expert.

I began the interview by asking Greg how you can work with great quality content to make sure your SEO and content marketing strategy stays effective despite constant Google algorithm updates.

Hear his advice in the video below:

Here are some key takeaways from the video:

  • For content marketing today, Greg says there are only three main things that really matter. Number one is quality, followed by branding and an emphasis on answering user questions.
  • Content has to read well, it has to be correct, and it has to be relevant to your industry. If you publish content that’s not relevant to what you’re doing Google won’t like it.
  • Branding content has never been more important than it is now. Everything about your brand has to come through in your content.
  • Especially with the Hummingbird update, content has to provide answers to user questions quickly. Content has to be simple, concise, and provide what users are looking for.
  • As far as outsourcing content goes, Greg says he has only seen that work with dedicated content companies who hand pick their staff. Greg looks for people with a skill set that includes being able to write for a brand, as well as make the information interesting and engaging for the reader.

If you have any questions after watching the video, for either myself or Greg, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from Pubcon 2013.


Murray Newlands

Murray Newlands

Murray Newlands FRSA is an entrepreneur, investor, business advisor and speaker. Newlands is also an adviser to the Draper Nexus Network of Things Fund that invests in IOT companies. He advises entrepreneurs and start-ups on various subjects from funding to growth strategies. Newlands received a Bachelor of Laws and he is qualified as a Lawyer. He gained his Green Card by being recognized by the US government as an “alien of extraordinary ability.” Newlands is the author of “Online Marketing: A User’s Manual” published by John Wiley & Sons. Murray regularly contributes to Forbes and Entrepreneur. Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People based in Palo Alto.
Murray Newlands
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  • http://www.idytise.com Idyllwild Advertising

    At our company, we HATE outsourcing and we don’t outsource anything. I’m not bragging, just stating that it’s better to write content internally since you are the one that knows the client and the business since hopefully you sat in the meetings and you are invested in their success. Plus, this is the best way to brand content. Thanks for the post.

  • http://bkacontent.com Greg Secrist

    I can definitely sympathize with your frustration, it’s actually one of the main reasons why we created BKA Content in order to solve the very issues that people like yourself face when outsourcing content creation.

    While having internal writing teams is ideal, it’s not very feasible or cost effective for large scale agencies/Enterprise companies that need to produce a large amount of branded content across many mediums. I agree that the “traditional” way of outsourcing of content, which is using a platform or piece of software to simply get paired up with individual freelance writers can be frustrating, time-consuming, and far less effective than having a managed internal team over the content creation.

    This is where we differ from most content creation companies out there. Instead of pairing you up with a specific writer, we pair you up with an account manager whose job it is to work with you to learn the needs of your client, their branding style, tone, and messaging in order to build a dedicated team of writers around your content projects. This gives you one point of contact for your client’s content creation needs, thus operating exactly the way it would work if you had a content manager internally.

    This managed approach to content creation allows for companies to have an outsourced content creation extension of their company that can scale easily without having to incur the extra costs of hiring more full time employees on the payroll.

    I agree that the only way to create amazing high-quality content for your clients is by having people that know and understand what they are trying to achieve. This is only possible through a managed effort, which is the unique value-add that we provide.

  • http://imspgh.com/ Pittsburgh SEO

    Absolutely agree with the need for branded, quality content. The thing that will set one company apart from another is their ability to provide that relevent information in a somewhat restricted industry or business model. One thinkgthat I see a lot of my clients coming to terms with is the need to break the mold of what has worked for them for years. They have to expand their image in order to stay viable.

  • http://devsondemand.com Zach

    We LOVE the content created by BKA Content! They really do a fantastic job for us and all of our customers. They spend the time necessary to learn about the client and their product before getting started and the content they come back with is AWESOME. I think we all know that if you want traffic, leads and ultimately business, you need good quality content that is informational and interesting, and these are the go to guys. Great Job Greg!