As part of our SEJ interview series, Marcela De Vivo of Gryffin Media discusses the fundamentals of blogger outreach.
Marcela has been working in SEO for ten years, and most recently has seen a dramatic shift towards the need for great content.
Marcela and her company spends a lot of time talking to people and building teams that reach out to others on behalf of clients. She has been specializing in making connections that lead to the production and placement of great content.
Hear more about how she does this in the video below:
Here are some key takeaways from the video:
- The greatest challenge with blogger outreach is scaling it, and what Marcela has found is that you can’t scale it. Ultimately it comes down to building relationships, which take time.
- Marcela finds value in creating long term relationships with publishers and content creators, rather than one-off guest posts.
- Marcela suggests to forming mutually beneficial partnerships and varying the types of content that get produced.
- Blogger outreach takes a lot of time in order to do it well. Determine where your time is best spent, and some would rather not spend their time doing all the work that goes into this. That’s where a company like Marcela’s comes in.
If you have any questions after watching the video, for either myself or Marcela, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews.