Rob authored a book called Search & Social: The Definitive Guide To Real Time Content Marketing, which he describes as a modern guide to Internet marketing.
His book covers the convergence of search and social, the convergence of social media and content marketing, and delves into the growing need to be real-time in producing content.
With the speed the Internet is going right now, Rob says marketers need to be real-time. Hear him describe how to do this in the video below:
Here are some key takeaways from the video:
- To be real-time you need to be present. Being present is not just about being active on social media and interacting with your audience, it’s about producing content in real-time.
- Being present also means being aware of what’s going on in a particular space, conducting research in real-time and reacting to things that have velocity to them.
- Things Rob says you need to be aware of are spikes in keyword searches and spikes in share prices. From there you will be able to find opportunities to produce content in real-time.
- For more information about this, make sure to read Rob’s book: Search & Social: The Definitive Guide To Real Time Content Marketing.
If you have any questions after watching the video, please ask them in the comments section and I will do my best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews.