The More the Pages, the Better the Ranking? Don’t Think So, and Here’s Why

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The More the Pages, the Better the Ranking? Don’t Think So, and Here’s Why

There is no clear-cut answer to this question. In a recent video, even Matt Cutts seemed quite vague. He reiterated, more times than necessary, that having a large website or a lot of web pages does not directly affect the PageRank. However, he also said that having more web pages allows web designers and content marketers to use greater SEO techniques and rank for more keywords than they would with smaller websites.

This means that having a large number of pages on your website won’t do anything for your PageRank if each page is not optimized properly for search engines. So, if you are just focused on creating many web pages on your website, without properly optimizing the content and pages for search engines, you will reap no benefits. As Google has emphasized time and again, content matters most. A smaller site with high quality, original content could easily have a higher PageRank than a large website with irrelevant content.

At the end of the day, if you don’t believe more web pages will affect your ranking in any way, you are not wrong. Matt Cutts agrees with you. You can work on improving your search engine ranking with good keyword densities, high quality content, and proper web design for easy crawling and indexing.

How a large website could indirectly affect PageRank

Image credit: sheelamohanachandran2010 /

If you have a large website, with a lot of web pages, then use it to your advantage. There are a number of ways to use the many web pages of your website to indirectly affect the page rank of your web pages.

More web pages mean that you can have a lot more content on your website, allowing you to use more keywords and also use them more effectively. Large websites with many pages and a large volume of quality content are also more likely to have a larger number of inbound and internal links, which is always good for PageRank.

So does this mean that you should create more web pages for your existing website? Not really. Instead of wasting time and effort making your website larger, more complex and much harder to manage and maintain, it is best to stick to improving the content on existing web pages. Moreover, more pages equals a more complex navigation and a better chance of content becoming outdated and redundant. A smaller website with high quality, unique, and interesting content will gather much more attention than a larger website with redundant and trite content.

Google wants you to know – Content is king

Image credit: iQoncept /

There are many companies shunning multi-page websites and creating stunning and successful one page websites. The trend is to be small, easy to navigate, minimal, hip and purposeful. These website require no drop down menus to navigate to different pages. All you have to do it keep scrolling with options for users to skip to different sections of the web page. With excellent and intriguing content, such websites are able to rank well. The crawlability of such websites is not hampered and there is space for a large amount of content. Take for example the website of the movie “The Life of Pi”. This one page website has stunning visual content that made it so popular. Skoda also created a popular one page website for its Octavia cars.

Remember, never repeat content in one page websites. This is a complete no-no. There is no need for a lot of textual content on one page-websites. Simple text and stunning images make small websites very interesting. But there must be relevant keywords in the text and all the meta and alt tags on the page. It goes without saying that you must ensure that the page is crawlable and easy to index by removing all design flaws.

For some pointers please see the following infographic courtesy of iboxseo on creating web pages that Google will love.

infographic credit: 

Featured image credit: Raywoo /

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  • Arbaz Khan

    Great post mate!
    Normally we think that the more the content is the higher will be the site’s ranking but there are many micro-niche sites still outranking big sites with thousands of pages of content! The quality of the content matters here and not the quantity!
    Thanks for sharing your views and the informative Infographic as well. Loved it 🙂

  • Michael

    Great article! Glad people are seeing you can create a beautiful one page site that performs as well as it looks. If you content can fit on one page… go for it. Don’t build a multi-page site for the sake of keywords and more content (which is usually just rewritten page to page). As you can see from my website (, I fully support the use of 1pg sites:)

  • James Halloran

    Awesome post and infographic! We’re often told to grapple as many links as possible from high-authoritative sites. The problem with that, of course, is we tend to neglect our own site’s abilities to rank effectively. Just a little “ironing” out the wrinkles may be all it needs.

  • Anthony Tran

    Wow this is an interesting article. I would have assumed that more pages equated to higher page rank. However, I do see your point that quality versus quantity of content is better. However, I also think that having quality content that is not optimized will not help either. Thus, you need to have a balance of high quality content that is optimized for search engines. That is a killer combo for more traffic and better rankings.

  • bob

    Google lie us again, content is NOT A KING. Even very HQ content, without links will penalized by google. I think google now is unnatural search engine.

  • jojo

    Awesome post and infographic!

  • Dan Carter

    thanks for the great info. I agree. Awesome post and infographic!

  • Spook Seo

    Google recommends quality, not quantity and its the absolute fact that if the website is best optimized with quality content they can make their position in the SERPs and can achieve a ranking so quantity does not matter and not help in gaining ranking. Great infographic to best describe the SEO on-page and off-page methods.

  • Spook SEO

    You have a point in here. Having multiple pages doesnt always necessarily mean better rankings. Basing on this, i would conclude that its quality vs quantity and i would say that Im after the quality. What would i do with the quantity of the content are irrelevat and chances are clients might get confused. Anyways, thank you for your enlightenment.

  • Gokhan

    This is a great post where I found things that I knew were wrong. Where I didn’t know that Google did not like cloaking and it would affect our ranking.
    Thanks for recealing.