Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem
Research on actual users shows that only 1% of AI summaries result in a click to a website.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search
WP Engine’s AI Toolkit adds AI-powered search and product recommendations to WordPress websites with just a few clicks.
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it.
Potential SEO Clients May Want To Discuss AI Search And Chatbots
An SEO shared that they lost a potential client because they didn’t address SEO for AI. Is AEO/GEO this year’s EEAT?
Why It’s Okay To Not Buy Or Obsess Over Links Anymore
Buying links is risky and unnecessary now that other factors play a greater role in ranking.
Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google discussed whether it’s okay to make changes to a web page for SEO purposes.
Can AEO/GEO Startups Beat Established SEO Tool Companies?
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive.
Google’s June 2025 Update Analysis: What Just Happened?
Google’s June 2025 update is over. Here are some clues about what may have happened.
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines.
Google Answers Question About Structured Data And Logged Out Users
Google’s John Mueller answers whether it is okay to show logged-out users different content from what is in the structured data.
Brave Search API Now Available Through AWS Marketplace
The Brave Search API is now available in Amazon’s new AI Agents and Tools category in the AWS Marketplace.
Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitors
Cloudflare report shows that, of customer‑identified DDoS attacks, 63% are competitor‑led and 5% are self‑inflicted.
Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool
Wix announced a new tool that reports AI visibility, benchmarks competitors, and tracks AI-driven queries and traffic
Confirmed CWV Reporting Glitch In Google Search Console
Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics reported in CrUX.
WordPress Malware Scanner Plugin Contains Vulnerability
Malware Malware Scanner plugin with over 10,000 installations hit with high severity vulnerability with no fix currently offered.
Anthropic’s Financial Tool May Signal Shift To Offering Specialized Services
Anthropic’s announcement signals a strategic shift toward vertical-specific AI tools with the release of its latest product.
WordPress Update 6.8.2 – Ends Security Support For 0.9% of Sites
WordPress released version 6.8.2, which fixes 35 issues and ends security support for versions 4.1 through 4.6
Google Says AI Won’t Replace The Need For SEO
Google’s John Mueller discusses the value of websites and answers what impact AI will have on the need for SEO.
Google’s New Graph Foundation Model Improves Precision By Up To 40X
Google’s new Graph Foundation Model enables Google to generalize machine learning across any type of graph without retraining.
Malware Discovered In Gravity Forms WordPress Plugin
A remote code execution vulnerability through a supply chain attack was discovered in Gravity Forms that enables remote code execution
Google Explains How To Approach Content For SEO
Google encourages publishers to be realistic about the kinds of searches their content should appear for.
Essential WordPress Plugins Every Site Should Have
A practical list of reliable WordPress plugins every website owner should consider, from SEO to caching, security, backups, and more.
Google’s Advice On Hiring An SEO And Red Flags To Watch For
Google explains when it’s time to hire an SEO and cautions about a major red flag to watch for.
Google Explains How Long It Takes For SEO To Work
Google’s John Mueller explains what site owners should expect after implementing SEO changes.
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source.
OpenAI And Perplexity Set To Battle Google For Browser Dominance
OpenAI and Perplexity are set to enter the 30-year browser war against Google Chrome.
Google’s Quality Rankings May Rely On These Content Signals
Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings.
Payment Processor Startup Finix Announces WooCommerce Plugin
The Finix plugin enables WooCommerce merchants to accept major payment methods, including Apple Pay and bank transfers.
Yoast SEO Functionality Is Now Available Within Google Docs
Yoast SEO breaks free of the CMS paradigm and now provides readability and keyword feedback within Google Docs.
Internet Marketing Ninjas Acquired By Previsible
Previsible has acquired Internet Marketing Ninjas to expand its link building and digital PR services, with both operating as separate brands