Five Ways To Boost Traffic To Informational Sites
Five expert strategies for increasing visitors to informational sites and outperforming competitors.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Apple Safari Update Enables Tracking Two Core Web Vitals Metrics
Apple’s updated Safari browser enables site owners to more accurately track critical Core Web Vitals metrics.
Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates
Google’s core updates can trigger issues that standard SEO audits fail to catch. Here are eight factors to check.
Google Explains Why Staggered Site Migrations Impact SEO Outcome
Google’s John Mueller explains that staggered site migrations may impact how the site is understood
WooCommerce Is Integrating Agentic AI Capabilities
WooCommerce announces plans to roll out support for agentic shopping across its merchant ecosystem.
Google Updates Search Live With Gemini Model Upgrade
Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO.
Google Hit By EU Probe Into Unfair Use Of Online Content
Google faces an EU investigation into whether its AI practices and use of publisher content reflect an abuse of dominance.
Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI
Google CEO Sundar Pichai explained why understanding AI starts with seeing the bigger picture around it.
5 Reasons To Use The Internet Archive’s New WordPress Plugin
The Internet Archive’s new WordPress plugin provides an easy way to bring the Archive into the SEO workflow
Bing Shows What Signals Matter For AI Search Visibility
AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers
SEO Community Reacts To Adobe’s Semrush Acquisition
Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty.
Google On Generic Top Level Domains For SEO
Google’s John Mueller answers question about the SEO value of a keyword-based generic Top Level Domain
Server Security Scanner Vulnerability Affects Up To 56M Sites
Up to 56 million websites could be affected by unpatched versions of Imunify360 AV that allow full server takeover.
ChatGPT Outage Affects APIs And File Uploads
ChatGPT outage is preventing files from uploading and Batch APIs get stuck at finalization stage.
The Quid Pro No Method Of Link Building
When a publisher demands money for a link, Quid Pro No helps you turn the solicitation into a safer, higher-value outcome.
Lazy Link Building Strategies That Work
How to build high quality links with very little effort. You might as well try them.
Data Shows How AI Overviews Is Ranking Shopping Keywords
BrightEdge predicts that AI Overviews will play an important role for shopping in November through December.
Secrets Of A Wildly Successful Website
The creator of a wildly successful website shares their secrets to how it all happened.
Overcoming Skepticism In Brand Mention And Link Building Campaigns
Two ways to significantly boost the success of brand mention and link building campaigns
Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching
WordPress 6.9 will introduce the new Abilities API which makes it possible for advanced integration of AI through plugins and themes.
OpenAI’s Sam Altman Says Personalized AI Raises Privacy Concerns
OpenAI’s CEO Sam Altman said the potential security risks of personalized AI have been on his mind lately.
Is AI Search SEO Leaving Bigger Opportunities Behind?
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere.
Google Is Not Diminishing The Use Of Structured Data In 2026
A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026.
How To Cultivate Brand Mentions For Higher AI Search Rankings
AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy.
Automattic Disputes Use Of Word “Automatic” For WordPress Product
Automattic sent a trademark complaint letter to WordPress developer Kevin Geary over the name Automatic.css.
Google’s Preferred Sources Tool Is Jammed With Spam
Google’s Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting.
OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT
Altman rejects ad-driven business models like Google’s but doesn’t entirely rule out advertising.
AI SEO: How To Understand AI Mode Rankings
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes.
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility.
Kinsta Managed WordPress Host Won’t Charge For Bot Traffic
Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic.