Content Marketers: Organic Traffic Is The Key Success Metric
How are content marketers measuring the success of the content they create? Organic traffic is the top metric of choice,...
New: LinkedIn Launches Lead Gen Forms
LinkedIn has launched Lead Gen Forms. This new feature in Sponsored Content campaigns removes a huge barrier on mobile devices:...
Twitter Unveils a New Look for Replies
Whenever you reply to an individual or a group of Twitter users, the user names of those people won’t subtract...
Twitter to Offer Paid Version of Tweetdeck?
Twitter is considering offering a paid version of Tweetdeck. The premium version would be geared toward marketers, brands, and other...
YouTube Videos Losing to Facebook Native Videos
A new study finds that brands use Facebook native videos 3x more often than YouTube videos. Facebook native videos also...
YouTube Discontinues Annotations Editor
The YouTube Annotations Editor is being discontinued. As of May 2 you will no longer be able to add new...
Survey: Small Businesses Want $100 SEO
A new survey says an astonishing 46 percent of small businesses allocate 0 percent of their marketing budget to SEO...
LinkedIn Adds 6 New Profile Picture Filters
New photo editing tools are now available in LinkedIn’s mobile app. You can now edit and apply filters to improve...
6 Big Family Vacation Search Trends From Bing
Here’s how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals...
Visual Search Comes to Pinterest Browser Extension
Pinterest is bringing visual search to its Chrome browser extension. The new feature lets you select objects in images to...
Facebook Adds Disputed Alert to Fight Fake News
Facebook’s tool to combat fake news is here. The social network is adding a red warning sign whenever users share...
Twitter Adds New Filters to Mute Content, Notifications
Twitter has introduced some new features that will let you filter out more notifications and content you don’t want to...
Facebook Reactions Now More Important Than Likes
Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, Haha, Wow, Sad, or Angry –...
How to Make Information Architecture & SEO Work Together
Here’s what happens to your SEO efforts when your IA sucks, some common SEO IA mistakes, and helpful tips on...
How to Repurpose Your Content Like a Champion
Tired of coming up with new content ideas? Just replicate your successes! Here’s how to repurpose your most successful content...
5 Things That Will Help Your Content Go Viral
Planning for virality is nearly impossible, but there are five tactics you can use that will help your content go...
YouTube Is Killing an Ad Format Everyone Hates
Unskippable 30-second video ads will fade to black for good on YouTube in 2018. YouTube has officially announced the end...
5 Interesting Snapchat Trends Brands Need to Know
Here are five interesting marketing trends from a new Snaplytics report, which analyzed 271,000 snaps comprising 24,000 stories from 500...
Facebook Turns on Video Sound in News Feed
Facebook is changing the way you watch videos on your smartphone. Most significantly: videos in the News Feed now automatically...
YouTube Gives Creators Live Streaming, Super Chat
YouTube is launching mobile live streaming and a tool to earn money from those live streams – but only for...