Facebook Unveils 2 New Tools For 360 Videos
Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they...
Danny Goodwin
Former Executive Editor
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Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor of Search Engine Watch.
Articles
Pinterest Advertisers Now Have CPM Bidding
Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency...
Facebook’s Algorithm Boosts Informative Stories
Facebook’s new ranking signal aims to deliver stories to your news feed by predicting which stories you will find the most informative to you personally.
Facebook Gives Users Control Of Ads They See
Facebook has revealed a change that will make ad blocking software less effective and will give users more control over the advertising they see.
Twitter Unlocks Conversational Ads For All Advertisers
Twitter has opened Conversational Ads to all advertisers and introduced a new ad type that lets people who tweet about brands unlock exclusive content.
Facebook Wants To Kill All Clickbait Headlines
If you’re in the business of writing misleading headlines in order to get clicks on crappy content, your days in Facebook’s news feed are numbered.
Businesses: Tweet Carefully During The Olympics
Unless your business is an Olympics sponsor, make sure to avoid the following when posting updates from your social media account for the next few...
Facebook Business Pages Get A New Look
Facebook Pages have a brand new look. The new desktop Facebook page layout design includes a new navigation and a prominent call-to-action button.
Instagram Stories Will Vanish After 24 Hours
Instagram has a new feature called Stories, which lets its 500 million users create slideshows of images and videos that will vanish after 24 hours.
Reddit Will Allow Marketers To Sponsor User Posts
Sponsored posts are coming to Reddit. Marketers will soon be able to turn content that has been submitted organically by redditors into Promoted User Posts.
Facebook Now Has 1.7 Billion Monthly Active Users
Facebook advertising revenue skyrocketed to $6.2 billion in Q2 2016. Daily and monthly active Facebook users, and revenue per user, also reached new highs.
Advertisers Are Abandoning Twitter
Twitter advertising revenue and ad engagement grew in Q2 of 2016, but the company also reported less overall advertiser demand than expected.
5 Big Facebook Live Updates Marketers Need To Know
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and...
A New Study Says Links Still Help You Rank
Are links still a powerful ranking factor? Here are three key takeaways from a study that examines how much links can help improve your search...
Facebook Unveils New Intent-Based Mobile App Ads
A new Facebook mobile ad format lets you target people who have downloaded your app and are more likely to become loyal customers and make...
All Brands Can Now Get Twitter Demographic Data
Twitter has opened Gnip’s Audience API to provide more audience data to brands about users who see and engage with their tweets and visit their...
Warner Bros. Busted For Paid YouTube Reviews
Influencer marketing can be beneficial when done right. But failing to add a sponsorship disclosure can get you in big trouble, as Warner Bros. found...
Twitter Displays Most Responsive Times of Brands
When are brands and businesses most responsive on Twitter? A new addition to Twitter profiles aims to make this clearer to users.
Snapchat Memories Lets Users Save & Search Snaps
Snapchat has introduced a new feature called Memories, which lets users save, search for, and reuse their Snaps and Stories.
Twitter Launches App To Get SMBs Tweeting More
Twitter Dashboard is a desktop and iOS app that helps busy SMBs engage with their current customers and reach new customers. Here’s how to get...
Pinterest Adds 4 New Features To Boost Sales
Pinterest is upping its ecommerce game. Here are the four new shopping features Pinterest has introduced to help businesses boost sales.
Facebook News Feed Change: Goodbye, Publishers
Facebook will soon alter the way its ranks stories in the News Feed. The social network will give preference to updates from friends and family...
Facebook Redesigns Like Button
The Facebook Like has a new look. The redesigned button replaces the “f” with the familiar thumbs up icon. Like counts appear within the new...
Mobile Search Is The Top Source Of Calls To Businesses
Customers are calling businesses in greater numbers than ever before thanks to digital marketing channels – especially mobile search. Call intelligence company Invoca recently completed...
New In Google Search Console: Rich Results Filter
A new rich results filter is now live in the Search Analytics report within the Search Console, providing data on impressions, clicks, and position.
Twitter Increases Video Length to 140 Seconds
Twitter and Vine users can now share videos up to 140 seconds in length. Twitter has also launched a new app for public figures and...
How Many Users Instagram Has Now: 500 Million
Instagram has surged to 500 million active monthly users and 60 percent of Instagram’s users, or 300 million people, now use the app every day.
60% Of Links Shared On Twitter Don’t Get Clicks
Your content might go viral, but it also might never get read. Turns out a majority of the links shared on Twitter will never get...
Twitter Ads Now Allows Emoji Targeting
Emoji keyword targeting is coming to Twitter Ads. You can target Twitter users who have recently tweeted or engaged with tweets that include emojis.
You Now Have 3 New Ways to Target Pinterest Users
Pinterest advertising is about to get some much-needed targeting options: Customer List Targeting, Visitor Retargeting, and Lookalike Targeting.