Reddit Introduces Max Campaigns, Its New Automated Campaign Type
Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers.
Brooke Osmundson
Director of Growth Marketing
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Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Articles
How To Get The Perfect Budget Mix For SEO And PPC
Choosing the right mix requires clear performance modeling, transparent forecasting, and alignment on how each channel contributes to pipeline, CAC, and strategic growth.
PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews
Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates.
13 Google Ads Settings To Check When Running International PPC Campaigns
Strong international PPC strategy starts with precise control over location targeting, bidding, and conversion tracking so campaigns match how each market actually searches and buys.
The 8 Most Important PPC KPIs You Should Be Tracking
Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers.
PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads
This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.
What Google’s 2025 Year in Review Tells Us About the Future of PPC
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
Paid Ad Scheduling Across Time Zones That Actually Works
Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows.
PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset
This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language.
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit.
What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact.
How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons
From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth.
Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now)
Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises.
PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate
This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results.
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.
25 Years Of Google Ads: Was It Better Then Or Now?
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.
Google Redesigns How Search Ads Are Labeled
Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it could impact performance.
YouTube Launches Brand Pulse Report to Measure Full Brand Impact
YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights.
How AI Mode Will Redefine Paid Search Advertising
Marketers must adapt to AI-powered journeys as Google shifts from keyword bidding to intent-driven ad placements.
How to Use Google Ads Performance Max Channel Reporting
Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities.
Google Brings Loyalty Offerings To Merchant Retailers
Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while adding a loyalty goal in Google Ads.
Google Confirms New Google Verified Badge for Local Services Ads
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.
Google Quietly Announces Search Partner Network Placement Visibility
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads
Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries.
Why CMOs Should Rethink ROAS As A North Star Metric
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins.
Google Expands iOS App Marketing Capabilities
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt.
Google Expands Performance Max Controls and Reporting
Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking.
Why Your PPC Structure Should Mirror Your Business Model
When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide.
PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results.