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How To Make Enemies And Dissuade Leads With Broken Tracking

March 12, 2009 By

If you're a PPC agency, you do not want to be making this mistake. It can really tick off clients. 1. Let your tracking/redirect subdomain get indexed. This means that your "ppc clicks" may be random longtail crap clicks. Or else nasty competitors, breaking your analytics with fake traffic. 2. Carelessly run the subdomain off your main domain. In other words, tell the world (and clients' … [Read more...]

If you’re a PPC agency, you do not want to be making this mistake. It can really tick off clients. 1. Let your tracking/redirect subdomain get indexed. This means that your “ppc clicks” may be random longtail crap clicks. Or else nasty competitors, breaking your analytics with fake traffic. 2. Carelessly run the subdomain off [...]

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March 12, 2009 | 7 Comments | Read Story

Filed Under: PPC, Search Marketing Tagged With: ,

SEO Tool: LotusJump New Updates

March 12, 2009 By

*Full Disclaimer* While this is not a sponsored review I am fully disclaiming that I am on the advisory board for LotusJump. Although I have a special interest in LotusJump, it is still one of my favorite DIY SEO tools out there due to its uniqueness, ease of use, and value to small to mid-sized [...]

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March 12, 2009 | 3 Comments | Read Story

Filed Under: News

Google Checkout Changing Processing Fee Structure

March 12, 2009 By

Google is changing the fee structure at Google Checkout from a uniform 2.0% + $0.20 per transaction rate to a new tiered rate service which will reflect the different goods and sales processed via Google Checkout (a Google Checkout Quality Score?). Google Checkout sent this email out to vendors last night : We’re writing to [...]

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March 12, 2009 | 4 Comments | Read Story

Filed Under: News

GrandCentral to Become Google’s Voice

March 12, 2009 By

By now, you’ve probably read about today’s biggest news – Google Voice, or what was previously known as GrandCentral which was acquired by Google in 2007.   It took Google two years before finally relaunching the service.  For such a long time, we like all the others who have written about it expect Google Voice [...]

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March 12, 2009 | 4 Comments | Read Story

Filed Under: News, Tools

Networking Tips for IM Spring Break 2009 : SEO & Social Conference

March 12, 2009 By

If Scary SEO 2008 taught us anything, it’s that great speakers, good food and plenty of drinks in a mini-con style make for an amazing learning and networking opportunity. IM Spring Break will have all of these elements ad infinitum with three days packed full of amazing speakers plus a poker tournament, a pool side [...]

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March 12, 2009 | 3 Comments | Read Story

Filed Under: News

How to Find More Related Sites in Your Niche

March 12, 2009 By

Very often you need to find more similar sites to the one you already have: either for backlink pitch or to compile a link baiting list or just for your niche research. So today I am sharing a few short tips on how to find more related sites (apart from searching Google for relevant terms): [...]

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March 12, 2009 | 11 Comments | Read Story

Filed Under: Tools

Privacy Groups Call Google’s Interest-Based Ads a Disaster

March 11, 2009 By

It didn’t take two online privacy groups that long to attack Google’s recent announced interest-based advertising. Electronic Privacy Information and Center for Digital Democracy have similarly attacked the online ad targeting program. For its part, Marc Rotenberg executive director of the Electronic Privacy Information Center said that the interest-based ad targeting is a disaster and [...]

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March 11, 2009 | 4 Comments | Read Story

Filed Under: PPC

Gradual Roll Out of the New Facebook Home Page Starts

March 11, 2009 By

Update: I just checked out my Facebook profile and it’s now showing the new home page.  My initial reaction is that the Highlights on the left side and the live news feed on the main column seem a bit redundant.  But aesthetics wise, the new home page looks cleaner than the old one. And I [...]

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March 11, 2009 | 16 Comments | Read Story

Filed Under: Social Networking

Pubcon South Liveblogging By Lisa Barone & Outspoken Media

March 11, 2009 By

Can’t make it to Pubcon South and looking for some raw, kick ass and live coverage of the conference? Look no farther than conference live blogging diva Lisa Barone and her coverage of Pubcon South on the Outspoken Media blog. Barone’s coverage should be starting today as according to Twitter, the conference is starting up [...]

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March 11, 2009 | 1 Comment | Read Story

Filed Under: News

Hey Facebook : Imitation Of Success Does Not Guarantee Success

March 11, 2009 By

By now you have seen the various articles regarding Facebook‘s homepage redesign. If not, go take the tour to see what is coming. As you can see, Facebook has copied some of the most loved features from both FriendFeed and Twitter. Facebook may be a massive social network, but it wants to be the main [...]

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March 11, 2009 | 8 Comments | Read Story

Filed Under: Social Networking
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