Travel search engine Kayak.com has launched a display advertising platform optimized for the travel industry. The new ad platform is based upon technology developed by Sidestep.com, which Kayak.com purchased in December 2007. Like Google AdWords style text ads, the new display ad system helps travel marketers target their ads based on search criteria including destination, origination, trip … [Read more...]
Travel search engine Kayak.com has launched a display advertising platform optimized for the travel industry. The new ad platform is based upon technology developed by Sidestep.com, which Kayak.com purchased in December 2007. Like Google AdWords style text ads, the new display ad system helps travel marketers target their ads based on search criteria including destination, [...]
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Loren Baker