When Google acquired DoubleClick, the company has brought with it its affiliate ad network program called Performics. But Google never did something to push Performics as one of its advertising program, until now. Google has renamed Performics as the Google Affiliate Network, and Amazon with its popular Affiliate Marketing Network called Amazon Associates have something to worry about.
The Google Affiliate Network works like your ordinary affiliate ad network, whereby publishers get paid for every successful sale transactions that their site brings to advertisers. The program works separately from Google Adsense but as Eric Schonfeld noted, it will just be a matter of time before Google integrates the two online ad program. But that is if the Google Affiliate Network succeeds in getting some good ground.
To get into the program, you need to sign-up and create a new account. Bear in mind that like all affiliate network your site needs to pass some criteria which relates to your site traffic. Specifically for the Google Affiliate Network:
- Manage a site that attracts a desirable audience.
- Can test advertising offers and nurture the most productive relationships.
- Are an expert in driving and converting visitor traffic.
- Adhere strictly to Google Affiliate Network quality standards and advertiser policies.
If you are an online merchant, I guess Google doesn’t have too much prerequisite except of course the ability to pay for those ad campaigns.