Jonathan Hochman kicks off the first SEO Expert Series interview from SMX Advanced in Seattle, arguably the place to be for the greatest SEO expert to attendee ratio.
What is Silverlight?
Jonathan: The simplest way to think of it, Silverlight is Microsoft’s flavor of Flash.
Microsoft Silverlight is a cross-browser, cross-platform, and cross-device plug-in for delivering the next generation of .NET based media experiences and rich interactive applications for the Web.
Google is crawling forms, but this is still in its infancy and only with very simple forms, and only for really large sites. It’s the hidden web! There’s this huge amount of content locked behind forms and rich media.
What strategies can developers use to expose the deep web?
Write the site using server side scripts and generate pages linked together via hrefs. You can also have some kind of logic for users to switch between an HTML and a rich media site. Some people think this is cloaking, but it’s really not. It’s solving a Google problem and accounting for usability. Presenting the same content in different formats isn’t spam.
Possible ways to solve the problem:
- Use the noscript tag with related HTML.
- Generate a feed that can be read by search engines.
- Deploy a progressive enhancement script, like SWFObject() that will replace plain HTML content with rich media.
Who is currently using Silverlight?
High-end developers with Mircosoft architecture currently in place or Microsoft partners.
Do you see Silverlight gaining greater market share for rich media development?
It’s coming and people are using it, but no client has specifically asked me to use it, yet.
What’s on your wish list for Silverlight?
- Easier method for encouraging progressive enhancement
- Create insertion script equivalent of SWFObject
- Make Silverlight more search engine friendly