Entries from July 2007

Arnold Zafra

Google Finance Goes to Canada

July 31st, 2007 by Arnold Zafra | No Comments

The partly “unintenational intentional” post about Google Finance Canada that was posted last week in the Official Google blog is now official. Google officially launches Google Finance Canada which is as you guessed a localized version of Google finance tailored fit for Canadian investors.
The Canadian Finance portal features:
Top financial news from Canadian sources

Search with a […]

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Arnold Zafra

Google Gets Two of Four from FCC

July 31st, 2007 by Arnold Zafra | 1 Comment

The Federal Communications Commission finally reached a decision on Google’s proposed openness conditions before bidding on the upcoming auction of the publicly owned spectrum in the 700 MHz band. The FCC specifically ruled in favor of: 

Open applications - which is the right of consumers to download and utilize any software applications or content they desire,
Open […]

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Richard Burckhardt

SEO 101 : Links & Off-Page Factors

July 31st, 2007 by Richard Burckhardt | 7 Comments

In the first part of SEO 101, I provided some pointers for SEO friendly design and on-page optimization. Next, I discuss off-page optimization techniques.
1. Links : If Content is King, then Links are Queen. Search engines look at links pointing to your site as verification that you are an important authority site. It’s not […]

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Richard Burckhardt

SEO 101 : I Built It, So Where Are They?

July 31st, 2007 by Richard Burckhardt | 6 Comments

I started out back in the Stone Age (1997) as a web designer and over the years frequently had clients come in who had designed their own site but weren’t getting any traffic and couldn’t figure out why. They’d come to me thinking that it had something to do with their design, which was partially […]

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Arnold Zafra

Improve Adwords Performance through Campaign Optimizer

July 30th, 2007 by Arnold Zafra | 2 Comments

Google Adwords launches a new ad performance tool called Campaign Optimizer which is an on-demand Adwords tool that suggest personalized campaign ideas for Adwords account holders.  When inside the Adwords’ Campaign Summary page, a new link is provided labeled “optimize campaign”. Upon clicking on this link, the campaign optimizer tool will analyze existing Adwords campaign […]

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Michael Brito

Measuring Social Media Marketing: It’s Easier than you Think!

July 30th, 2007 by Michael Brito | No Comments

We all remember from Marketing 101, that the ability to measure the effectiveness of marketing activities and calculating ROI is imperative to a company’s go-to-market strategy. While it is quite easy to measure ROI with most traditional marketing channels like print, radio and even search marketing; it’s much more difficult to measure ROI from […]

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Patrick Kitano

Search Engine Marketing Implications for Real Estate

July 30th, 2007 by Patrick Kitano | 10 Comments

Why the real estate industry hasn’t embraced search engine marketing
The internet has become an indispensable consumer tool for researching real estate, one of the most highly charged personal purchasing decisions. Intuitively, most people would think the real estate industry would note the fact that all their clients are online doing this research… Online Marketing Blog […]

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Khalid Hajsaleh

Differentiate or Die: 5 Techniques to Set an E-commerce Site Apart from Competition

July 30th, 2007 by Khalid Hajsaleh | 4 Comments

Can you tell the difference between Amazon.com and Books.com? How about the difference between Walmart.com and Target.com? Okay, so the colors look a little different on these sites and they are operated by different companies; but how about at a deeper level, are they that different?
Much has been written about positioning since the concept […]

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Arnold Zafra

Online Dating Site Match.com Goes Mobile

July 30th, 2007 by Arnold Zafra | 3 Comments

There’s really no stopping the transition of web services into the mobile web. Now, even online dating sites, such as Match.com gets their own mobile version.
Match.com, one of the web’s pioneering online dating sites will be launching an interface for mobile users. MatchMobile will allow users to receive text messages to their mobile phones […]

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Arnold Zafra

Wikia Grabs Grub, Distributed Web Crawler

July 27th, 2007 by Arnold Zafra | 4 Comments

Wikia’s Co-Founder, Jimmy Wales takes a step further towards his vision of the LAMP stack for search, by acquiring Grub, the original visionary distributed search project. Wikia then releases Grub into open source and is now available for testing and downloading.
Wales was excited to announce the positive responses to the acquisition of Grub, during a […]

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