Forum Optimization for Better Adsense Performance

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If you are running a community forum with Adsense placement and yet can’t seem to get significant earnings, Inside Adsense suggest these three Adsense performance optimization which might actually increase the Adsense earnings of those community forums:

  1. The Welcome Ad Box – Place a large rectangle (Ad units 336 X 280) or medium rectangle (Ad Units 300 x 250) either next to this welcome box or immediately below it. This is the first item that forum members and guests see upon entering a forum’s site, thus placing Adsense immediately after this box might give some valid click throughs of the ad units,
  2. The Forum Post Ad – Preferably right after the 1st post box of a particular topic, forum users always read the first post of a particular topic before scanning the succeeding post box. If a user finds the topic interesting and decided to read the posts, it is safer that the ad units is the next item that the forum member sees. It might actually bringing valid clicks and increase your CTR (click through rates),
  3. Blending colors and breaking down borders – Although the “ads by Google” branding in all Adsense units should not be removed intentionally, blending the colors of Adsense units with the over all theme of the forum might pull some considerable number of ad units click. But honestly, forum members know that once they click on the Adsense units, it would lead them outside of the forum, so most “literate” forum members tend to avoid those Adsense units. But if you are lucky, you might actually get some accidental and yet valid clicks.

But of course, Adsense units in community forums like ordinary blogs or websites, should also be implemented with section targeting for relevant ads to be displayed in the various parts of community forums.

I used to run a no-niche/general theme forums before, and honestly I don’t really get considerable Adsense earnings from that forum that’s why I decided to shut it down. But I might have implemented it in a wrong way though. So if you’ve been trying to get some significant Adsense revenue from your forums and still fail, you might want to give these three tips a shot. Then email the Inside Adsense blogger for a great tip.

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
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