Alexa : Worthless & Easy to Manipulate?
This week blogger John Chow revisited the 8 year old argument on the value of Alexa ranking. Alexa is an Amazon owned web search and traffic measurement company which gauges the popularity of a web site based upon the visits of Alexa Toolbar, A9 Toolbar and other web tool users.
The problem with Alexa is that a large number of its toolbar users are in the online marketing or web publisher business, giving sites which attract such audiences higher rankings.
Alexa also counts a subdomain as the same as its mother site domain. So, is domain.com is ranked a 10,000 on Alexa and domain.com launches a blog at blog.domain.com, that blog is also ranked a 10,000.
Alexa does however also have...
Domains, Branding & Web 2.0
If you’re a traditional (offline) company you can create a domain name that doesn’t identically match your company name. For example, if you are “Widgets R Us” you could be WidgetsRUSonline.com or GetWidgets.com, and so on. Your offline brand and online presence don’t need to match 100%, although it’s desirable if they do.
Where everything breaks down is if you’re a pure Internet company. Then your domain is your brand. And there...
Only A Moron Would Buy YouTube
Is YouTube the darling success story of Bubble 2.0 or a legal train wreck waiting to happen? Mark Cuban spoke about the uber-popular video uploading and sharing destination yesterday with a group of advertisers in New York.
Here are some snippets from a Reuters story on Mark's comments:
"They are just breaking the law," Cuban told a group of advertisers in New York. "The only reason...
Google Reader Update : Tags, Sharing, Blogging
Google has taken its blog & feed aggregator, Google Reader, to the next level with an across the board update which adds to the service's usability while also adding a more social experience to feed aggregation. The new Google Reader, about a year old and part of the Google Labs family, has added tagging, sharing, scrolling and blogging to its information delivery offering.
Google is calling the Google...
Yahoo Search Teams with HP Computers
Yahoo has signed another search toolbar and home page distribution partnership with a large computer manufacturer, this time Hewlett-Packard Co. The Yahoo / HP deal is the second announced this month, as Yahoo and Acer formed a similar partnership on September 14th.
The Yahoo-HP deal will distribute Yahoo toolbars on all HP computers in the United States and Europe as well as featuring a default custom Yahoo.com home page for HP...
Google & Yahoo Driving Local Search Growth
Last night comScore released a new analysis of the size and growth of the local search market in the United States. comScore defines local search as 'searches conducted by consumers on the local or directory (Yellow Pages) sections of leading search sites, and other searches identified as having local intent.'
Google and Yahoo are neck in neck in terms of Local Search Market Share at respected 29.8% and 29.2%. Other...
Country Specific Link Building
Are you running a US centric link building campaign for a site which is targeted for the residents of another country? Cre8asite member Phaithful addresses link building for various geographic locations when a forum member asks "does the geographical location matter when u plan to buy paid link. i mean as if you have website hosted in USA is it require that you buy paid links from sites hosted in...
Google Advertising Google Video via Google Video AdSense
What a better way to get the Google Video Ads off and kicking than by Google advertising their own video upload, search and sharing service, Google Video.
Ionut Alex posts on Google Operating System:
In one of the ads, they show a popular video from Google Video and ask you: "Have something better? Upload and share your video now."
I have not been able to find the advertisement in...
eBay China Rumors
A lot of rumours about the future of eBay's China division (eBay Eachnet) and its PayPal service are finding its way over the web.
The most cited one is that eBay Eachnet and it's paypal service will be sold to HONG Kong-listed Tom.com, a media company that already distributes Skype (owned by eBay) in China.
Another rumor is that eBay Eachnet is in acquisition talks with Tencent, known for its...
Google Outage on Major US ISP
There was apparently a major (or minor, depending on how you look at it) Google outage on Tuesday which 'blacked out' parts of the North East US and the Comcast Online ISP.
The outage, which effected many in the Boston area, blacked out usage of all Google properties, including Gmail, Google Search and Blogspot.
“We've received reports that a small portion of certain Internet service providers' users are having difficulty accessing Google...
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