I got in to the oh-so-awesome GMail network courtesy of a friend last week. Now, another e-mail id to look after? That is not exactly convenient. I already take care of around 5 mail ids. And 2 of them are web based so they need manual checks every now and then. POP enabled mails do […]
Entries from May 2004
Google GMail - The Email Experience
May 18th, 2004 by Sushubh | 30 Comments
Yahoo to Cash In On Google Investment
May 17th, 2004 by Loren Baker, Editor | No Comments
Yahoo is expected to further cut ties with search engine Google by selling its stake in Google which was bought when the two Internet destinations partnered to bring Google results to Yahoo search back in 2001. According to Andy Beal’s Search Engine Lowdown and Dow Jones reports, a Yahoo executive said that the search-engine company […]
What Is Search Engine Optimization?
May 17th, 2004 by JillWhalen | 2 Comments
What is it about the phrase “search engine optimization” that makes people go crazy? Is it because the phrase itself doesn’t really make sense? As Bob Massa from SearchKing is fond of saying, we don’t optimize search engines, we optimize Web pages. So perhaps that’s part of the reason why people have a hard time […]
Most Online Shoppers Use Shopping Search Engines and Aggregators
May 17th, 2004 by Loren Baker, Editor | 2 Comments
Over half of online buyers (54%) started their shopping at a shopping search engine or aggregator site while just 46% started at a merchant site, according to a recent March 2004 study of over 3,800 online buyers by shopping search and comparison site BizRate.com. In just 15 months, online consumer behavior has shifted by 8 […]
GuruNet Files for $7.8 Million IPO
May 17th, 2004 by Loren Baker, Editor | No Comments
Google is not the only search engine type service filing for an initial public offering. GuruNet has filed for an IPO on the Nasdaq Small Cap index, under the ticker GURU. According to a Globes report, GuruNet will issue $7.8 million worth of shares at an estimate company value of $15 million, before money.
GuruNet offers […]
Flyers Pay for Inflight Wi-Fi, Advertising Lets Land Locked Users Surf for Free
May 17th, 2004 by Loren Baker, Editor | 3 Comments
Airline Lufthansa introduced an onflight Wi-Fi broadband wireless Internet connection on its International flight from Munich to Los Angeles on Monday. The system, dubbed FlyNet, costs $10 for a half hour or $30 for the entire flight and lets passengers use the Internet connection for their own laptops or handheld PDA’s.
A study by Forrester […]
Canadians Use Search Engines More than Americans
May 17th, 2004 by Loren Baker, Editor | 1 Comment
Canadians are more active users of search engines than their US counterparts, with a comScore poll finding that 85% of the population has conducted one or more searches online, compared to 73% of people in the US.
eMarketer reports that comScore collected the data through its qSearch information service, which tracks the usage of search […]
Kelsey Group Publishes Local Advertising & Vertical Directory Report
May 17th, 2004 by Loren Baker, Editor | 3 Comments
In a new 63-page white paper entitled, “Going Deep: Vertical Digital Directories,” The Kelsey Group examines the role of vertical directories in local advertising. A “vertical digital directory” is an online property that provides deep amounts of structured content for a niche category, such as travel, real estate or home improvement. Among the report’s key […]
Reciprocal Linking - For Search Engine Rankings or Web Traffic?
May 17th, 2004 by GuestColumnist | 5 Comments
Understanding What Reciprocal Linking Means
If you have been marketing on the internet for any length of time you have surely heard that reciprocal linking is a great way to boost your google page rank as well as your search engine ranking. But what does reciprocal linking actually mean?
Reciprocal linking is a joint venture of sorts […]
Google AdWords Plans to Give Advertisers a Jumpstart
May 17th, 2004 by Loren Baker, Editor | No Comments
Google AdWords has introduced an ad placement and search term consulting service dubbed Jumpstart. According to the Rugles Search Blog, the service is for anyone that wishes to create an Adwords campaign without even searching for the text and keywords since the ‘Google experts’ will: create the adverts for you, find the right keywords for […]
