Search Engine College, a new online training institution offering instructor-led short courses and downloadable self-study courses in search engine optimization (SEO) and search engine marketing subjects opened its doors this week. Search Engine College is the brainchild of search engine optimization industry expert Kalena Jordan of Web Rank Ltd who has been optimizing web pages for eight years.
Kalena, who teaches the SEO courses for the new institution, says she recognized a gap in the market for an online training facility where persons could learn search engine optimization techniques and other search engine marketing subjects from experts in the industry; “I was constantly being asked the same questions by webmasters about how to make their sites search engine friendly”, she says.
Search Engine College courses are available online for current marketers, webmasters, or university students (SEC gives no University credits). Classes are held in various time-zones to accommodate both tutors and students while course material is available via PDF downloads and online quizzes are held weekly. While Search Engine College is not the first web training program, it may in time become recognized throughout the industry and helps to legitimize the importance of search engine optimization and marketing throughout the ecommerce, marketing, and site development industries.